A few weeks ago Turkcell announced the results for the year 2015. You can have a look to the presentation here.
It is possible to get key figures about Turkcell’s popular TV service Turkcell TV at pages 11 and 12 of the presentation.
Briefly, the service has reached to a total of 588K subs within almost 1,5 years.
Out of this 600K base, the number of IPTV homes are 224K. This has been achieved in 1,5 years which indicates around 40K net addition per quarter. If you look to the trend and check how quickly the number of subs is increasing it’s really impressive.
Having a look to the customer gain in TV market in the past year, Digiturk, D-Smart and Teledunya are all steady with not much changing number of customers. On the other hand, installed base of Tivibu and Turkcell TV+ are on the rise.
Actually, the rise on Tivibu side is due to the new satellite platform. IPTV domain of Tivibu is kind of stucked lately.
Turkcell Superonline has 900K fiber internet customers. Currrently, the ratio of households receiving triple-services is around 25 percent. It’s quite obvious that Turkcell’s main focus will be to increase this ratio over the coming years and eventually to provide tripleplays services to the complete base. Apperantly future is bright for Turkcell. Let’s keep monitoring the progress and how sustainable is this ramp-up.
Qatar-owned broadcaster beIN Sports is in advanced talks to buy Turkey’s biggest pay-TV platform Digiturk, two people with knowledge of the matter said.
A deal with beIN Sports, owned by beIN Media Group, may be signed within weeks, according to the people, who asked not to be named because the transaction is confidential. The Qatari group may pay as much as $1.5 billion, they said.
Cukurova Holding AS, an Istanbul-based group owned by Turkish billionaire Mehmet Emin Karamehmet, is selling its 53 percent stake in Digiturk, while U.S. buyout firm Providence Equity Partners Inc. and other shareholders are selling the remaining 47 percent, the people said.
Cukurova is selling Digiturk, which holds the rights to broadcast Turkey’s Super Lig soccer games until the end of the 2016-17 season, to pay back the government’s Savings Deposit Insurance Fund. The fund seized several Cukurova assets in 2013 as compensation for unpaid debts.
Cukurova has sold its armored vehicle maker BMC and media assets including Show TV and Aksam newspapers, all of which were seized.
Digiturk has more than 2.7 million subscribers in Turkey, according to a report dated March 31 on the website of Turkey’s telecommunications market regulator. D-Smart, owned by Dogan Sirketler Grubu Holding AS, is next with 1.75 million users.
Turkish Regulatory Body in Telecommunications Industry (BTK) has just announced the market figures for Q4 of 2014. You can download the complete report here. Let me make a quick summary of the figures of TV space.
- Number of TTNet IPTV (Tivibu) service has become 289.496 as of Q4 2014. The same number was 286K one year ago as of Q4 2013. There is clearly a slow down there. The increase in number of subs has stopped during past year. Perhaps it’s because of the high churn rate.
- The number of customers in Turkcell Superonline IPTV (Turkcell TV+) service was 15.270 in Q3 2014. As of Q4 2014, it has reached 60.000. There is big growth here. A customer gain of 45K in just one quarter is clearly a big big step forward.
- The number of Turksat Kablo TV customers is around the same level since long tiem. It’s a total of 1.176.126 as of 2014, quite steady since a few quarters. The table below is self-explanatory. A government officer tolda that Turksat is one of the state-owned companies which is planned to be privatized within this year. This could be one of the reasons why there is not much happening in Turksat. Nevertheless, the installed base over 1 million is quite interesting. I’m pretty sure that there will be plenty of companies who will get interested in Turksat acquisition.
- Number of subs of Digiturk as of Q4 2014 is 2.942.643. The greatest player of the market is still significantly ahead of the market.
- D-Smart had a customer base of 1.048.960 in the same timeframe. D-Smart is apparently losing momentum. It has lost major sports content to Tivibu lately.
- The youngest player of the industry Filbox has just 3125 customers after 2 quarters of the launch. The value prop is selling a CAM module and paying 1 year subscription fee in advance and having access to about 20 premium Live TV channels such as SinemaTV, Da Vinci Learning, English Club TV etc.
If one looks to the global picture, the total number of subs in Turkey is around 5,5 mio as of end of 2014. Considering the number of total households is 18 million, the Pay-TV penetration rate is a bit higher than 30%. As a matter of fact, there is no much progress regarding the penetration rate over the past few years. Actually this is not much surprising because except Turkcell TV+, none of the player could manage to make significant growth over the past years. This rate is still not good enough compared to the European countries. I deeply believe that there is a huge potential for growth in Turkish pay-TV market. The key thing is to formulate the right pricing, value prop and content offering. That’s the challenge the management teams should overcome. Once this has been succeed, the level of 40% penetration is realistically achievable in a few years ahead.
Last but not least, the updated market share of the Pay-TV players is as follows;
Turkish TV Market Training Course (In a Nutshell)
Course Method :
The course consists of a 2 days of face to face (also potentially online) teaching designed as 4 different modules. Each module focuses on a different aspect of Turkish TV Market.
This training course is mainly focused on Turkish TV Market. The audiences will have an overall understanding of digital TV technologies, the changing behaviour of Turkish TV audiences, brand-new services delivered via internet and how the impact of broadband will transform Turkish media industry as a whole. The participants are expected to understand and practice basics of digital television platforms in Turkey, to get familiar about new generation TV services, applications & technologies from broadcaster and consumer perspective.
Who should attend:
This course is appropriate for television professionals (including equipment manufacturers, content providers, technologists, and service providers), product developers, second screen application developers, user experience professionals, internet video technologists, video product managers and analysts who have an interest in Turkish TV market.
- Day 1 :
- Module 1: TV Fundamentals
- Value Chain > Content Acquisition/Ingestion. Transcoding, Delivery via Satellite/Cable/IP, Customer promises devices ( satellite dish routers, STBs, TV sets)
- Video formats > Analog, SD, HD, 3D, 4K, 8K
- Video compression > MPEG-2, H.264, H.265 etc.
- Set-top-box > Satellite/Cable/Terrestrial/IPTV. Block Diagram, Components, Services
- Module 2: Brief overview of Turkish TV Market
- Digital TV Platforms
- TV Reception breakdown
- Competition, Market Shares, Service Offers
- Technology & Products
- DTT Switchover (Analog Switch off)
- Day 2 :
- Module 3: OTT Market in Turkey
- Major OTT Players
- Internet Service Providers
- Broadband Average Speed
- Do’s & Don’ts
- Module 4: Content Business in Turkey
- Content offerings of digital platforms
- Content rights (i.e. Sports)
- Market specific conditions
- Latest developments from content provider’s perspective
Please drop me an email to further discuss details of the course and reserve your seat. ( firstname.lastname@example.org )
Please note that this is just a draft agenda. I’m totally flexible. It can be adjusted based on your needs.
Until recently, D-Smart’s OTT service ‚D-Smart Blu‘ was offered in a variety of packages with different content offering and pricing. Existing D-Smart customers had advantageous prices while non-D-Smart user had relatively expensive price offers.
D-Smart had completely changed the package structure a few weeks back. Now, there is only one single package and it just costs 9 TRY. This price tag is much more aggressive then the earlier price level. Besides, 9 TL is the flat-fee (no commitment) for both existing D-Smart subscribers and non-D-Smart users. This package includes 20 Live-TV channels, hundreds of VOD titles, premium sports content (La Liga, NBA TV, Moto GP. F1) as well as adult content.
D-Smart Blu is available via PC, iOS and Android devices.
Deloitte Global Mobile Consumer Survey (full report) indicates insightful figures for Turkish market.
The survey says that in 2013 the average number of internet-connected devices is more than 3 per person in Turkey with %42 YoY increase.
This is more than other developing markets like Argentina, Russia, Brazil and Mexico.
Apparently, this is a positive sign for many parties including but not limited to service providers,retailers, content providers, digital agencies, app developers etc.
Digital consumers equipped with data-hungry gadget always push service providers for further investment on infrastructure such as fiber, 4G and alike.
It sounds fair to estimate this trend will continue in the following years.
Delivering multi-screen content on all screens is no more a bonus offering, It’s the new norm and Turkey is not an exception. As a matter of fact, The Big 5 Pay-TV platforms all provide their service on 4 screens. (TV, PC, smart-phone and tablet) Since their OTT offering has been launched later than Set-top-box based TV service , they have been forced to position OTT services with a different name than the core TV service. Turkcell TV+ is an exception since it has been launched on all 4 screens in the first place.
TTNet’s TV service Tivibu has just launch brand-new movie channels line named as Sinetivi. The new channels are:
- Sinetivi, Sinetivi 2,
- Sinetivi Adrenalin, Sinetivi Adrenalin 2,
- Sinetivi Karnaval, Sinetivi Karnaval 2
Hence, Tivibu with 24 movie channels has become the TV service with most movie channels. TTNet announced that there will be a total of 2500 movies available to their customers in 2015 of which 1000 will be available in Sinetivi channels.
TTNet’s Marketing VP N.Mert Basar and Content Director Volkan Üst organised a meeting past week where they shared details about new announcement.
So far, TTNet had acquired around 5000 movies from local producers like BKM, TAFF, Camasirhane, Fida, Avsar, TCM , Boyut Film as well as worldwide studios like 20th Century Fox, Walt Disney, Warner Bros, Paramount, MGM, NBC Universal.
Sinetivi channels will be on-air 7/24 with both original and Turkish audio language coupled with Turkish subtitle option.
I’m conducting ‘New Generation of Television: TV 2.0′ lecture at Kadir Has University Istanbul. Herebelow you will find final exam questions of 2014 Spring semester.
KADIR HAS UNIVERSITY
CF 432: DIGITAL BROADCASTING
SPRING 2014 FINAL EXAM
NAME / SURNAME:
- Strategic thinking: There are 5 big pay-TV operators in Turkey; Digiturk, D-Smart, KabloTV/Teledünya, Tivibu, Turkcell TV+. What would be the acquisition/merger scenarios that would reshape the competition landscape and change the market shares? Why? Please defend your thinking with solid arguments.
(You are free to imagine hypothetical cases. Any acquisition/merger scenario is possible.) (20 points)
- Smart TV: This is a typical back panel of a Smart TV. Explain the name and functionality of each output? (20 points)
3. User Experience: Design and develop an imaginary TV- human interaction that will significantly improve the user experience. Please write down how it will work and what are differentiating features with your own words. (20 points)
4. Chromecast: Last summer Google announced this brand-new product. It has been a real success and Chromecast is now available in many European countries in addition to North America. This little dongle product has 2 major features that differentiate itself from the similiar products (i.e. Apple TV, Rokubox) in the market? What are those 2 features? (20 points)
5. Please order the following items in terms the delay compared to the appearance in cinema in increasing order?(10 points)
DVD – Kanal D – Tivibu Kirala Izle – Digiturk Moviemax
6. What does an exclusive content rights mean? Please explain with your own words? (10 points)