Merhaba değerli okurlarım;
Bu yazımı büyük bir heyecan ve hevesle yazıyorum.
Türkiye’nin Sayısal Televizyon yolculuğu ismini verdigim 120 sayfalık ilk kitabımın ilk sürümünü asağıdaki bağlantıdan indirebilirsiniz:
Türkiye’nin Sayısal Televizyon Yolculuğu, 2010’dan bugüne.
Ücretsiz sunduğum bu çalışma karşılığında sizlerden tek bir ricam var. Karşılaştığınız yazım hatalarını, anlatım bozukluklarını veya herhangi bir yorumunuzu email@example.com adresine eposta atarak paylaşırsanız sevinirim.
Kitabin icindekiler kısmını aşağıda aynen paylaşıyorum:
Okumaya devam et İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu
It’s fair to say that Turkish Pay-TV market is saturated. There are basically 5 major players :
- Digiturk – DTH + OTT (beIN Media Group) -> 2600K subs
- KabloTV – Cable + OTT ( by government owned Turksat ) -> 1195K
- D-Smart – DTH + OTT ( Dogan Media’s DTH company) -> 934K subs
- Tivibu – IPTV + OTT (by incumbent telco Turk Telekom) -> 894K subs
- TV+ – IPTV + OTT (by leading incumbent mobile operator ) –> 436K*
In addition to these, there is another independent DTH operator called Filbox that is relatively small compared to the major players ( 50K subscribers ). In total, there are 6 million 110 thousand subscriptions. Let’s imagine that 20 % of the households have at least 2 subscriptions ( i.e. both Diguturk & TV+ or KabloTV & Tivibu) Hence the number of households with Pay-TV subscription is around 5 millions. That is to say out of 20 millions households in Turkey around 25% of them have Pay-TV subscription.
Okumaya devam et Why is the size of Turkish Pay-TV market relatively small?
Google+ neden başarısız oldu, çünkü tüketicilerin Facebook’taki bağlantılarını bırakıp sil baştan yeni bir bağlantı havuzu geliştirmek için yeterli motivasyonu yoktu. Facebook’u o dönemde cazip kılan 200-300 hatta 500’den fazla bağlantı ile beslenen ekrandı. En ileri teknolojik altyapıyı da, en gelişmiş kullanıcı deneyimini de sunsan o bağlantılar olmadan sosyal medya uygulamalarının ne anlamı olurdu? (network etkisi)
Okumaya devam et Digital Servislerde Değiştirme Maliyeti
Gectigimiz hafta www.spacescript.co.uk sitesinden freelance gazeteci ve yazar Helen Jameson eposta yoluyla bana ulasarakGlobal SatShow etkinligi icin Turkiye hakkinda bir makale uzerinde calistigini ve bu konuda bana bazi sorular sormak istedigini soyledi. Asagida Helen’in sorularini ve benim kisa cevaplarimi gorebilirsiniz.
Okumaya devam et Turkiye TV Pazari uzerine soru-cevap
Helen Jameson who is a freelance journalist and writer (www.spacescript.co.uk) asked me some questions about the TV industry in Turkey for an article for the Global SatShow event. Herebelow you can see her questions and my answers.
– What are the main trends that are evident in the Turkish broadcast market at the moment? Are people watching on mobile devices?
Let’s summarize the main trends in 4 pillars:
- OTT consumption is on the rise in Turkey like the rest of the world. In Turkey, number of DSL subscribers is 7,5 million while there are 1,8 million fiber broadband users. (There are around 20 million housholds in Turkey.) On the other hand, mobile broadband penetration ratio is 62 percent. Generally speaking with its young and dynamic population Turkish people are quite engaged on OTT TV services. Also one other major shift in the industry is all the major Pay-TV operators are offering OTT extension to their legacy DTH or cable type of services. It’s fair to say that in Turkey OTT migration is more or less completed on Pay-TV operators side. OTT content watching on YouTube is increasing dramatically. Netflix is also launched last year with localization support but didn’t create much traction mostly due to the limited content depth.
- On the other hand, the popularity of Turkish Drama series is continuing. Each season, a few tens of new series are introduced to the market while only a number of them continue till the end of the season. The export of Turkish dramas to foreign countries, especially to EMEA region is booming. Turkey is number 2 exporter of local content following the USA.
- Digiturk, Turkey’s greatest Pay-TV operator with more than 3 million subscribers acquired digital rights of Turkish football league for another 4 years in the expense of 500 Million USD. Historically Digiturk owns the rights since 2000. Also Digiturk has been acquired by Qatar’s Bein Group.
- Analog switch off is still not finalized and the plan for the Digital Switchover process is still unclear.
– How is linear TV in the living room faring? Is this still important to Turkish viewers?
Absolutely! VOD consumption on big TV screen is still niche in Turkey. Turkey is clearly a satellite country with more than 70% of households are receiving TV broadcast via satellite. There are more than 10 million FTA satellite receivers installad and people are watching mostly Live TV.
– What about content? Is content very regional or is it very much a mixture of content demand and which other countries want this content?
Similar to most of the other countries, local content is key in Turkey. Although millions of people are watching on-demand US series like “Game of Thrones” , “Westworld” etc. through illegal download or Netflix type of legal OTT services, the most watched Live TV content is either Turkish dramas or Survivor type of local shows.
– Will the Turkish broadcast industry need to make upgrades to technology and services to meet demand in the country? – Is satellite an important means of delivery of Pay TV services?
- Yes, there are still SD decoders and the majority of the FTA channels broadcasted are in SD resolution. There are only a few 4K Ultra HD Live channels. In order to meet end user demand for OTT services fair usage policy is expected to be cancelled and broadband connectivity which is around 5 Mbps in average should be improved. On the other hand, 4K Ultra HD sets are deploying in massive numbers since a few years even if there is not much 4K services available.
- Satellite is definetely an important medium. In Turksat satellite there are more than 500 FTA channels and satellite reception is very common. Digiturk, D-Smart, Tivibu and Filbox are DTH operators those number of customers is covering a big portion of Pay-TV market.
– Overall, how big would you say the Turkish market is?
Turkish market is one of biggest TV market that has a significant growth potential. Turkey has a very young and dynamic population and Turkish economy seems stable and robust in most fundemental terms although Turkish Lira is performing poor against US Dollar. Pay-TV market penetration is still around 25 percent that is much less than the European coutries. IPTV service of Turkcell (Turkcell TV+) and DTH service of TT group (Tivibu) is growing fast in the past quarters in terms of net adds. There is a strong competition in the market in terms of producing appealing content and advanced technologies like 4K Ultra HD resolution, cloud-timeshift and integration of OTT services.
– What growth do you expect to see in the market in the coming months and years?
- In the pay-TV space, I think Turkcell will be investing both in OTT domain and a big TV screen domain to increase the customer base and to address untapped markets. TT group on the other hand is also playing hard to monetize the digital rights of Champion League games that is still valid till the end of 2018 season. Regarding Digiturk, following the acquisition and the ownership issue is clarified now Digiturk is going through a transformation process including rebranding of the channels as well.The other players are more or less static in the past years so I’m not expecting much move.
- On the broadcasting side, there are a few major FTA broadcasters with nice rating figures and they are making good money thanks to the advertisement. The market size will be dependent to the ad revenue and in general other digital mediums are receiving interest that could lead to decrease in TV ad revenue. Hence, they are looking alternative ways like second screens apps in order to achieve targeted, personilized ads.
In Turkey, the broadband fair usage policy was one of the most critical barriers that was kind of slowing down the penetration of OTT services.
If one’s broadband consumption per month is above a certain limit (typically 50 GBytes) then the fair usage policy is becoming active and the bandwidth is limited by 3 Mbps no matter to what broadband package you are subscribed to. (Please see below picture) The notification of TT seen below could be translated as: “As you exceeded the monthly fair usage threshold your broadband speed is updated as 3 Mbps on the remaining days of the month. Starting from the beginning of next month your broadband speed will be set based on your subscription package.”
Due to this limitation, it was quite challenging to secure the QoE on OTT service. Also, reaching to the fair usage threshold is just a matter of days if you watch Live TV channels through internet. This has discouraged service provider in Turkey to offer OTT box type of solutions like Now TV in UK.
Fortunately, the fair usage policy is changing this year. According to the BTK’s new regulation starting from 1st of May 2017, the broadband speed after fair usage quota will be adjusted based on one’s original speed. Also, consumption from 2 AM to 8 AM will be out of scope for fair usage quota limitation. Regarding the table below, if one’s broadband bandwidth subscription is from 16 Mbps to 24 Mbps the speed will be set to 8 Mbps instead of 3 Mbps after the fair usage threshold.
I think this is really a key step forward for OTT services. The consumers of OTT services shouldn’t be worrying if they are off-limits as the limited speed is quite still sufficient for typical use cases.
Bir yılı daha deviriyoruz. Önceki senelerde yaptığım gibi bu yil sonunda da 2016 yılında blogumda en çok ilgili çeken yazıları bir liste haline getirdim, aşağıda görebilirsiniz. Daha da geriye gidip flashback yaşamak isterseniz 2014 ve 2015 yılının öne çıkan başlıkları şöyle oldu:
Not: Oldukça heyecanlı ve çekişmeli geçmesini umduğum naklen yayın ihalesi pek de beklemediğim şekilde sonlanınca sonuçla ilgili yazı yazmayı atlamışım. Kronolojik akışın bütünsel olması için sonuç ile ilgili haberin bağlantsını ekledim.
Okumaya devam et uygarboynudelik.com’da 2016’in öne çıkan yazıları
Turkcell Superonline fiber internet service and Turkcell TV+ service have both surpassed 1 million subscriber threshold. The homepass for fiber broadband service is 2,6 million households now in 15 cities out of 81 cities in Turkey.
In order to celebrate this milestone, during December 2016 Turkcell will be upgrading the broadband speed of all the customers to 100 Mbps bandwidth. Similarly, Turkcell TV+ users will be authorized to watch all the channels independently form their content package within December. You can watch the press release video here. (in Turkish)
Turkcell’s multiscreen TV platformu Turkcell TV+ has reached 1 million customers as the end of October. Thanks to the 4.5 technology the average watching time on mobile clients has reached to 28 minutes per day. The total download of the mobile Android and iOS clients already reached to 2.5 million. Premier League and NBA official broadcaster Turkcell TV+ is also delivering 2 4K Ultra HD Live TV channes together with the brand new 4K STBs.
100 thousand customers with a single invoice
Turkcell is offering a special bundle package that includes a complete set of solutions. It has 50 Mbps limitless internet (with a 125 GB fair usage quota) 4 GB mobile broadband, 500 minutes voice, 1000 SMS, and Turkcell TV+ offer, This complete package only costs 99 TRY. This package already had 100K subscribers in quite short time.