A snapshot from the 2015 Q2 Investor Presentation of TT Group

Turk Telekom Group has just announced results of Q2 of 2015. The page below is just a snaphot from the 2105 Q2 Investor Presentation.

Clearly, acquisition of UEFA Champions & Europa Leagues content rights is worth to mention. Please see the following 2 of my earlier posts about this topic.

It’s also interesting to see that the number of Tivibu Home (IPTV) Subscribers is in decline over the past 3 quarters.

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‚Deloitte Global Mobile Consumer Survey‘ ve dusundurdukleri

‚Deloitte Global Mobile Consumer Survey’ calismasi (rapor baglantisi) Turkiye pazari ile ilgili degerli bilgiler sunuyor.

Calismanin ilgi cekici bolumlerinden birinde diyor ki; 2013 yilinda Turkiye’de internete bagli ortalama cihaz adedi sahipliği 2012’ye gore %42 artisla ‘3’ u gecmis durumda. Bu deger Arjantin, Rusya, Brezilya ve Meksika gibi diger gelişen ekonomilerden fazla.

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Bu veri, elbette endüstrideki bircok paydas icin (servis saglayicilar, parekende sektoru, icerik saglayicilar, ajanslar, uygulama gelistiriciler vb.) sevindirici bir haber.

Data istahi yüksek son teknoloji cihazlari kullanan dijital tuketiciler, servis saglayicilari ( Superonline, TTNet vb.) surekli olarak fiber internet, 4G ve benzeri teknolojilere yatirim yapmak konusunda zorluyorlar. 

Onumuzdeki yillarda internete baglanan cihaz sahipligindeki artis trendinin devam etmesini beklemek kimse icin sürpriz olmaz.

Bugun, TV servisine tum ekranlar uzerinden erisim imkani bonus bir ozellik olmaktan cikti, standart bir hizmet haline geldi. Turkiye de bu konuda istisna degil.  Turkiye’deki resmin butunune baktigimizda 5 buyuk TV platformunun da servislerini 4 ekran uzerinden (TV, PC, smart-phone and tablet) ) sunduğunu goruyoruz.  OTT servisleri halihazirda set-top-box uzerinden sunulan TV ekranin uzerine gelmis oldugu icin OTT servisleri markette farkli bir isimle konuslanmis oldu. Turkcell TV+ ise lansmani ilk yapildiginda 4 ekranda birden gercek multi-screen bir servis olarak yapildigi icin bir istisna durumunda. Diger tum platformlarda TV ve OTT servisleri iki farkli isimle pazarda kendine yer bulurken Turkcell TV+ tek cati isim olarak karsimiza cikiyor.

Tivibu changed TV service naming for simplicity

TTNet’s TV service Tivibu had 4 different sub-categories each with a different naming until recently.

  • Tivibu Ev (IPTV Service)
  • Tivibu Web (WebTV Service)
  • Tivibu Cep (Mobile Service)
  • Tivibu Smart TV (OTT Service)

Lately, TTNet has changed this terminology to make things simpler and easy to understand.

platform-tivibu-go

It seems the main idea was to build the IPTV service as the core service and all the other services as complementary. With the new naming convention, there are only 2 type of services:

  1. Tivibu: (IPTV service, formerly Tivibu Ev)
  2. Tivibu Go:  ( OTT service via PC, mobile clients and even OTT STB)

If one subscribes to ‚Tivibu‘, ‚Tivibu Go‘ is included in the package.

As a matter of fact, this model is much more simple. It’s not necassary to create seperate subscription for each device type. Fortunately, if you subscribe to IPTV service, you are authorized to use the service via other screens. Obviously, TTNet is aiming to offer a multi-screen experience with this new model.

To have a look to the different susbcription packages and alternatives you can have a look to here.