Merhaba değerli okurlarım;
Bu yazımı büyük bir heyecan ve hevesle yazıyorum.
120 sayfalık bu ilk kitabımın ilk versiyonunu aşağıdaki bağlantıdan indirebilirsiniz:
Türkiye’nin Sayısal Televizyon Yolculuğu, 2010’dan bugüne.
Ücretsiz sunduğum bu çalışma karşılığında sizlerden tek bir ricam var. Karşılaştığınız yazım hatalarını, anlatım bozukluklarını veya herhangi bir yorumunuzu firstname.lastname@example.org adresine eposta atarak paylaşırsanız sevinirim.
Kitabin ilksöz kısmını aşağıda aynen paylaşıyorum:
Okumaya devam et İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu
Let’s have a look to video and music streaming services from a ‘Compare & Contrast’ point of view. I’ve consolidated 8 major similarities and 8 differences. Absolutely, this is not the exhaustive list, please feel free to add yours into the comments part at the bottom of the post.
1. Business Models: Both have free (ad-based) and subscription based business models. While the majority of the music services benefit both options (Spotify, fizy etc) most of the video services adapt either free model (puhutv, Hulu etc.) or subscription based model (Netflix, TV+ etc.)
2. Entertainment services: This one is trivial. Both services are designed to entertain people from a variety of age group, kids, teenagers, adults, moms, dads and even grandparents. People are paying for music and video services to relax, to have fun, to get socialized and to enrich their lives. Okumaya devam et Video vs. Music streaming services: Top 8 Similarities & Differences
Tivibu just announced that number of Tivibu Home subscribers has been arrived to “remarkable 1 million” milestone.
The underlying technology of Tivibu Home is twofold:
- IPTV : The service has been launched back in 2011. As of Q2 of 2017, there are around 545K Tivibu IPTV customers.
- DTH: The satellite service that is marketed as “Tivibu Uydu” has been introduced in Q2 of 2015 following the acquisition of Champions League and UEFA digital rights. The remaing half of the ~1 million subscibers are belonging to this segment.
What I’ve done is I’ve extracted Tivibu’s number of subs and ARPU data along the last 15 quartersfrom this sheet published by TT and put into the following graph.
Okumaya devam et The difficulties for techno people in Turkish TV Subscription Market
Gectigimiz hafta www.spacescript.co.uk sitesinden freelance gazeteci ve yazar Helen Jameson eposta yoluyla bana ulasarakGlobal SatShow etkinligi icin Turkiye hakkinda bir makale uzerinde calistigini ve bu konuda bana bazi sorular sormak istedigini soyledi. Asagida Helen’in sorularini ve benim kisa cevaplarimi gorebilirsiniz.
Okumaya devam et Turkiye TV Pazari uzerine soru-cevap
Turk Telekom Group announced 2016 year end financial results. You can see them at this link. Regarding the interest of this blog, let’s have a look to the Tivibu figures.
According to the regulatory body’s official figures, as of Q3 of 2016, Tivibu has a total of 589K subscribers. (428K IPTV customers and 161K DTH customers. )
TT announced a total of 677 subscribers at the end of Q4 2016. We don’t have yet the split of this number but most probably the majority of the net additions comes from satellite domain.
Tivibu customer base was kind of stucked before the launch of satelllite service at the Q3 of 2015. Since then Tivibu gained a momentum and has reached more than 2 million subs including the OTT customers. DTH service allowed TT to provide the DTH service to any household with a satellite dish. Satellite is the most common delivery method of Digital TV services in Turkey.
In Turkey, the broadband fair usage policy was one of the most critical barriers that was kind of slowing down the penetration of OTT services.
If one’s broadband consumption per month is above a certain limit (typically 50 GBytes) then the fair usage policy is becoming active and the bandwidth is limited by 3 Mbps no matter to what broadband package you are subscribed to. (Please see below picture) The notification of TT seen below could be translated as: “As you exceeded the monthly fair usage threshold your broadband speed is updated as 3 Mbps on the remaining days of the month. Starting from the beginning of next month your broadband speed will be set based on your subscription package.”
Due to this limitation, it was quite challenging to secure the QoE on OTT service. Also, reaching to the fair usage threshold is just a matter of days if you watch Live TV channels through internet. This has discouraged service provider in Turkey to offer OTT box type of solutions like Now TV in UK.
Fortunately, the fair usage policy is changing this year. According to the BTK’s new regulation starting from 1st of May 2017, the broadband speed after fair usage quota will be adjusted based on one’s original speed. Also, consumption from 2 AM to 8 AM will be out of scope for fair usage quota limitation. Regarding the table below, if one’s broadband bandwidth subscription is from 16 Mbps to 24 Mbps the speed will be set to 8 Mbps instead of 3 Mbps after the fair usage threshold.
I think this is really a key step forward for OTT services. The consumers of OTT services shouldn’t be worrying if they are off-limits as the limited speed is quite still sufficient for typical use cases.
Gectigimiz yillarda 2013 ve 2014 Bahar donemlerinde Kadir Has Universitesi Iletisim Fakultesi Yeni Medya bolumunde ‘Digital Broadcasting’ ismiyle ders vermistim. Hatta yapmis oldugum sinav sorularini da blogumda yayinlamistim. Asagida baglantilarini tekrar paylasiyorum:
Okumaya devam et Digital Platforms dersi vize soru ve cevaplari (Güz 2016)