İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu

Merhaba değerli okurlarım;

Bu yazımı büyük bir heyecan ve hevesle yazıyorum.

Türkiye’nin Sayısal Televizyon yolculuğu ismini verdigim 120 sayfalık ilk kitabımın ilk sürümünü asağıdaki bağlantıdan indirebilirsiniz:

Türkiye’nin Sayısal Televizyon Yolculuğu, 2010’dan bugüne.

Ücretsiz sunduğum bu çalışma karşılığında sizlerden tek bir ricam var. Karşılaştığınız yazım hatalarını, anlatım bozukluklarını veya herhangi bir yorumunuzu uygarboynudelik@gmail.com adresine eposta atarak paylaşırsanız sevinirim.

Kitabin icindekiler kısmını aşağıda aynen paylaşıyorum:

Okumaya devam et İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu

Video vs. Music streaming services: Top 8 Similarities & Differences

Let’s have a look to video and music streaming services from a ‘Compare & Contrast’ point of view. I’ve consolidated 8 major similarities and 8 differences. Absolutely, this is not the exhaustive list, please feel free to add yours into the comments part at the bottom of the post.

Similarities

1. Business Models: Both have free (ad-based) and subscription based business models. While the majority of the music services benefit both options (Spotify, fizy etc) most of the video services adapt either free model (puhutv, Hulu etc.) or subscription based model (Netflix, TV+ etc.)

2. Entertainment services: This one is trivial. Both services are designed to entertain people from a variety of age group, kids, teenagers, adults, moms, dads and even grandparents. People are paying for music and video services to relax, to have fun, to get socialized and to enrich their lives. Okumaya devam et Video vs. Music streaming services: Top 8 Similarities & Differences

Why is the size of Turkish Pay-TV market relatively small?

It’s fair to say that Turkish Pay-TV market is saturated. There are basically 5 major players :

  1. Digiturk – DTH + OTT (beIN Media Group) -> 2600K subs
  2. KabloTV – Cable + OTT ( by government owned Turksat ) -> 1195K
  3. D-Smart – DTH + OTT ( Dogan Media’s DTH company) -> 934K subs
  4. Tivibu – IPTV + OTT (by incumbent telco Turk Telekom) -> 894K subs
  5. TV+ – IPTV + OTT (by leading incumbent mobile operator ) –> 436K*

In addition to these, there is another independent DTH operator called Filbox that is relatively small compared to the major players ( 50K subscribers ). In total, there are 6 million 110 thousand subscriptions. Let’s imagine that 20 % of the households have at least 2 subscriptions ( i.e. both Diguturk & TV+ or KabloTV & Tivibu) Hence the number of households with Pay-TV subscription is around 5 millions. That is to say out of 20 millions households in Turkey around 25% of them have Pay-TV subscription.

Okumaya devam et Why is the size of Turkish Pay-TV market relatively small?

Fi, PuhuTV, BluTV and Originals content

One of the most popular local TV series of this season on Turkish TV industry was ‘Fi‘. It was simply a drama but also unique due to a number of reasons. First of all, it was a series available ONLY online as a OTT content but not broadcasted in the classical sense.  Even though this is quite common in US like examples of many Netflix Originals, it’s quite rare that a TV series with a remarkable budget level like ‘Fi’ is not broadcasted all over Turkey but only available through a OTT service.

At this point, I’d better give a quick background information about the service that owns ‘Fi’. The OTT service is called PuhuTV. It’s backed by a major broadcaster group in Turkey, Dogus Media. PuhuTV has been launched commercially early this year as a free-of-charge, ad-based catchup TV service hosting major TV series from a variety of channels. In order to create an awareness in the market and make some noise, they’ve made a sensational launch for their first and for the time being only ‘Originals‘ content Fi. As there is no Live TV channel offering on PuhuTV, the commercial launch event has been publicly available on YouTube TV. At launch night, the first 3 episodes of Fi has been released. As a matter of fact, producing original content like Netflix or Amazon Prime Video is doing in US is already done before by BluTV which is another OTT service. BluTV is owned by one of theTurkey’s major TV broadcaster Dogan Holding. As of today, there are 3 original, exclusive content on BluTV. On top of these, Netflix Turkey is also working on a brand-new local Originals nowadays specific for Turkish market.

Coming back to the popular TV series Fi, it was not made available all at once, but along a series of weeks unlike the Netflix /Amazon Originals. Typically all the episodes of a OTT type of TV series’ new season are made online on the commercial date which is announced earlier. Then, audiences are looking forward the launch date and watching many episodes in a row once they are available. (i.e. Game of Thrones of HBO, House of Cards of Netflix) Unlike the typical scenario, even though the first 3 episodes of Fi have been made available online in April at the launch event, Fi fans had to wait another few weeks in order to watch the remaining episodes. PuhuTV had relased remaining episodes one by one every week. Eventually, the last episode was online on 16th of June as the season final. I’ve thought about the reason whyPuhuTV management decided to release the episodes over the course of 2-3 months instead of making the complete set of episodes of Fi made online at once,

Even though BluTV and PuhuTV are similar OTT services there is a significant difference between them. While BluTV is a subscription based service, PuhuTV is a free-of-charge, ad-based service. That’s why PuhuTV had to wait the rating results of the first 3 episodes. The result was really impressive. According to the results that has been shared, the first 3 episodes have been watched a total of 3,5 million views within the first 50 hours. For the advertisement agencies, this is the most critical KPI that they care. That’s why PuhuTV management should have first waited to get these results in order to convince the advertisers more easily.  Following the fascinating results of the first 3 episodes which were basically missing ads, we’ve seen many ads as in the form of product placement (embedded into to the content in a relatively natural way). Actually, for a service that is free-of-charge the audiences are more tolerant to ads.

It remains to be seen if this ad-based model will be sustainable in Turkish market. By nature, Turkish TV sector is quite competetive and dominated by more than 500 FTA channels broadcasting  via satellite with a country-wide penetration of more than 70 percent.

 

Fi dizisinin tum bolumleri birden yayinlanmadi, acaba neden?

Fi dizisinin yayinlanma yontemi Originals dizilerin alisildik yonteminden farkli gelisti. Ilk once Nisan ayinda gorkemli bir lansman partisi ile ilk 3 bolum online oldu. Sonrasinda Mayis ayinda 4’ten 9’a kadar olan bolumler araliklarla yayinlandi, dizinin son bolumleri ise Haziran ayinda (#fi1011 9 Haziran, #fi12 yani sezon finali ise 16 Haziran Cuma yayinlandi.

Okumaya devam et Fi dizisinin tum bolumleri birden yayinlanmadi, acaba neden?

Digital Servislerde Değiştirme Maliyeti

Google+ neden başarısız oldu, çünkü tüketicilerin Facebook’taki bağlantılarını bırakıp sil baştan yeni bir bağlantı havuzu geliştirmek için yeterli motivasyonu yoktu. Facebook’u o dönemde cazip kılan 200-300 hatta 500’den fazla bağlantı ile beslenen ekrandı. En ileri teknolojik altyapıyı da, en gelişmiş kullanıcı deneyimini de sunsan o bağlantılar olmadan sosyal medya uygulamalarının ne anlamı olurdu? (network etkisi)

Okumaya devam et Digital Servislerde Değiştirme Maliyeti

Bir Hayal Kırıklığı Hikayesi: House of Cards 5. sezon

House of Cards dizisi Netflix’in ilk original prodüksiyonu. Yani Warner Bros gibi bir film stüdyosuymuş gibi Netflix House of Cards dizisinin finansmanı sağlayarak bugünlerde Türkiye’de Fi, Masum gibi örneklerini gördüğümüz akımı başlatmıştı. Buraya kadar herşey normal. HOC dizinin merakla beklenen 5.sezonu dün itibariyle Netflix’ten stream edilmeye başlandı.

Okumaya devam et Bir Hayal Kırıklığı Hikayesi: House of Cards 5. sezon

Netflix Originals, BluTV, Masum, PuhuTV, Fi

Türkiye’de son dönemde yeni bir trend var. Bu aslında globalde Netflix’in başını çektiği bir akım. Tarihsel olarak OTT oyuncuları (Pay-TV operatörleri) farklı içerik sağlayacılarından bütçelerine göre ve belli bir stratejiyi takip ederek dikkatlice yaptığı seçimler ile çeşitli içerikleri bir araya getiriyorlardı.(content aggregation) Gelgelelim son yıllarda özellikle OTT TV teklifleri çeşitlenip, sayıca arttıkça rekabette ayrışmak zorlaştı.  Bu konudaki zorluğu aşmak için Netflix, Originals adıyla ilk olarak 2013 yılında “House of Cards” dizisinin uctan uca prodüksiyonunu üstlendi. Bu, öncesinde büyük medya kuruluşlarının (Doğan, Doğuş, HBO, TWC vb.) üstlendiği bir misyon iken ilk defa bir OTT servis sağlayıcısı böyle bir alana giriş yapmış oldu. Bugün, Netflix Originals etiketiyle sayısız içerik mevcut. Netflix 2017’de toplam 1000 saat Originals içerik üreteceğini ve bu iş için toplam 6 milyar USD harcayacağını duyurdu! Ne para ama..

Okumaya devam et Netflix Originals, BluTV, Masum, PuhuTV, Fi