Video vs. Music streaming services: Top 8 Similarities & Differences

Let’s have a look to video and music streaming services from a ‘Compare & Contrast’ point of view. I’ve consolidated 8 major similarities and 8 differences. Absolutely, this is not the exhaustive list, please feel free to add yours into the comments part at the bottom of the post.


1. Business Models: Both have free (ad-based) and subscription based business models. While the majority of the music services benefit both options (Spotify, fizy etc) most of the video services adapt either free model (puhutv, Hulu etc.) or subscription based model (Netflix, TV+ etc.)

2. Entertainment services: This one is trivial. Both services are designed to entertain people from a variety of age group, kids, teenagers, adults, moms, dads and even grandparents. People are paying for music and video services to relax, to have fun, to get socialized and to enrich their lives. „Video vs. Music streaming services: Top 8 Similarities & Differences“ weiterlesen

Why is the size of Turkish Pay-TV market relatively small?

It’s fair to say that Turkish Pay-TV market is saturated. There are basically 5 major players :

  1. Digiturk – DTH + OTT (beIN Media Group) -> 2600K subs
  2. KabloTV – Cable + OTT ( by government owned Turksat ) -> 1195K
  3. D-Smart – DTH + OTT ( Dogan Media’s DTH company) -> 934K subs
  4. Tivibu – IPTV + OTT (by incumbent telco Turk Telekom) -> 894K subs
  5. TV+ – IPTV + OTT (by leading incumbent mobile operator ) –> 436K*

In addition to these, there is another independent DTH operator called Filbox that is relatively small compared to the major players ( 50K subscribers ). In total, there are 6 million 110 thousand subscriptions. Let’s imagine that 20 % of the households have at least 2 subscriptions ( i.e. both Diguturk & TV+ or KabloTV & Tivibu) Hence the number of households with Pay-TV subscription is around 5 millions. That is to say out of 20 millions households in Turkey around 25% of them have Pay-TV subscription.

„Why is the size of Turkish Pay-TV market relatively small?“ weiterlesen’da 2016’in öne çıkan yazıları

Bir yılı daha deviriyoruz. Önceki senelerde yaptığım gibi bu yil sonunda da 2016 yılında blogumda en çok ilgili çeken yazıları bir liste haline getirdim, aşağıda görebilirsiniz. Daha da geriye gidip flashback yaşamak isterseniz 2014 ve 2015 yılının öne çıkan başlıkları şöyle oldu:

Not: Oldukça heyecanlı ve çekişmeli geçmesini umduğum naklen yayın ihalesi pek de beklemediğim şekilde sonlanınca sonuçla ilgili yazı yazmayı atlamışım. Kronolojik akışın bütünsel olması için sonuç ile ilgili haberin bağlantsını ekledim.

„’da 2016’in öne çıkan yazıları“ weiterlesen

Dünyanın en prestijli ligi „İngiltere Premier Lig“, 3 yıl boyunca Turkcell TV+ ekranlarında!

Turkcell TV+, Ingiltere Premier League (EPL) yayin haklarina sahip oldu. Hatta bu duyurunun hemen pesi sira OTT Clientlarda mac yayinlari basladi. Bugunlerde EPL zevkinin IPTV platformunda buyuk ekran TV’lere gelmesi icin calismalar yogun sekilde suruyor.

Turkcell TV+’in Premier League yayin haklarini 3 yilligina almasi ile ilgili Ingiltere’den analist arkadasim Constantinos derinlikli bir yazi yazmis, bu yaziyi asagiya kopyaliyorum. Sorunuz veya aciklanmasini beklediginiz bolumler olursa bana dogrudan mail atabilirsiniz.

Turkcell moves further into pay TV with Premier League rights deal

September 09, 2016  | Subscribers Only

Constantinos PapavassilopoulosConstantinos PapavassilopoulosSenior Analyst, Televison Media

Turkcell, the Turkish mobile telecoms operator, has acquired the exclusive media rights for the English Premier League in Turkey for the period 2016 to 2019. Turkcell – the largest mobile operator in Turkey – became the sole broadcaster for the rights following a sublicensing agreement with Saran Media Agency which acquired the rights in January.

Turkcell and Saran Media Agency did not release financial information on the agreement. Turkcell will offer matches via its Turkcell TV Plus IPTV and OTT (fixed and mobile) platforms. Having seen strong growth in its TV services, Turkcell is now expected to bid for the rights to the Süper Lig, Turkey’s domestic football league.

Our analysis

The acquisition of the Premier League rights steps up Turkcell’s involvement in the TV business in Turkey. It marks the first time that the Turkish telco has entered the sports rights market, let alone the premium sports rights market. Up to now, Turkcell TV Plus offered no premium entertainment or sports content. Turkcell TV Plus offers a total of six packages, including a Cinema TV pack and MUBI Film pack), but the telco does not control any first window rights for movies or foreign TV series.

According to IHS Markit Technology data, Turkcell had 34 million mobile customers at the end of 2015, representing a market share of 46.47%. In October 2014 it launched its TV offer, branded as Turkcell TV Plus. This move has paid off as it has managed to almost quadruple subscriber numbers from 60,000 in 2014 to 224,000 in 2015. At the end of 2015, around 150,000 of these were primary IPTV subscribers while another 74,000 IPTV customers also subscribe to another pay TV operator (mainly Digitürk). Its OTT service, called also Turkcell TV Plus, has been even more successful so far, having managed to attract 411,000 subscribers by Q1 2016. A precondition for access to the OTT service is to be a Turkcell Superonline subscriber (either ADSL or Fiber) or a Turkcell 4G subscriber. The OTT service is accessible in Turkey via Apple & Android smart-phones & tablets, PCs, Laptops and a range of connected TVs (Samsung, Grundig, LG, Beko, Vestel).

Turkcell’s strategy is to enrich its TV proposition further, and IHS Markit expects the telco to bid aggressively in the forthcoming tender for the media rights of the Süper Lig (Turkey’s football league). The current rights holder is Digitürk but its contract period expires at the end of the 2016-17 football season and a new tender is expected to be launched in the coming months. For Turkcell, football would be an ideal way of leveraging its €1.62 billion investment in acquiring 172 MHz of spectrum. Turkcell has already started rolling out a 4.5G LTE network across Turkey, providing mobile broadband with speeds of up to 375 Mbit/s, and has experimented with broadcasting sports content via its mobile network, delivering HD video streams of a basketball match over its LTE network in May this year.

Turkcell is following the steps of the other big telco in the country, Turk Telekom, which has exploited sports content as a strategic asset in order to boost its bundled service. Turk Telekom has managed to reverse a downward trend in its IPTV subscribers’ figures, from 308,000 in Q1 2014 to 282,000 in Q1 2015, by acquiring the rights for the UEFA Champions League and Europa League for the period 2015 to 2018. Turk Telekom’s IPTV subscribers at Q1 2016 stood at 351,000, a 25% rise year-on-year.

Reports in the Turkish media indicate that Turk Telekom is also expected to bid for acquiring the rights for Turkish football. However, both telcos will face tough competition from Digitürk, which has been acquired by the Qatari-based BeIn Media Group. The current value of the Süper Lig rights stands at €406 million per year.

e-Interview with Mr. Uygar BOYNUDELİK

Özgür Coşar ismini zaten biliyor olabilirsiniz. Kendisi Turkiye TV/Radyo sektoru hakkinda duzenli yazilar yazan, arastirmaci tarafi cok guclu, ince bir mizah anlasiyi olan, en aktif bloggerlardan biridir. ve bloglarinin sahibidir. Gectigimiz gunlerde ingilizce blogu icin benden e-interview talebinde bulundu ve birkaç soru yöneltti. Ben de dilim döndüğü kadar kendi kisisel bakis acimi paylastim.Özgür’un blog sayfasinda da yayinladigi, benim icin de fikirlerimi konsolide etmemde faydali olmus olan bu sohbeti asagiya kopyaliyorum.


It is my pleasure to introduce you Mr. Uygar BOYNUDELİK. He is a friend of mine who is working in the media business in Turkey.

1. Dear Mr. Boynudelik, let me start with a classical question. Can you please introduce yourself for my readers. 

Dear Özgür, let me first start by thanking you for regularly writing blog posts and being so sincere and transparent and open-hearted as opposed to the general positioning in the industry. Frankly, I’m a fan of yours, truly 🙂 Anyway, I can simply call myself an engineer who is quite interested in TV technologies. I’m really enjoying reading, writing, researching about it. This is what I do for a living (I’m in charge of STB product management in Turkcell) and also my beloved hobby. I keep writing on in Turkish and on in English since many years. I encourage your readers to have a look my web sites, at the end we’re living in a small industry 🙂

2. When we look at the pay TV business in Europe we see that majority of the population is subscribed to one of the offers. However, in Turkey, payTV has just 35 % market share. According to you what is the main difference between the markets?

Let’s me first start with a quick summary of the Pay-TV market in Turkey. Based on the latest report by BTK (regulatory body in Turkey) the Pay-TV subscribers are categorized as follows:
  • Digiturk: 2,79 mio
  • D-Smart:  931K
  • Filbox: 29K
  • Tivibu uydu: 116K
  • Turksat Cable: 1,16 mio
  • TTNet: 350K
  • Turkcell TV+: 268K
In total, the number of Pay-TV subs are 5,6 million. Actually there are households with more than 1 subscription. Anyway for the sake of simplicity let’s consider there are around 20 million households, then market penetration is calculated as 28 percent. This is simply the ratio of households with Pay-TV subscription. There are certainly homes with OTT services only such as Netflix, Apple TV etc. Nevertheless, from my perspective the Pay-TV rollout should be calculated with this methodology. After this relatively long introduction, coming back to your question my short answer will be the main difference about the market maturity is simply the average income level of the population. If you compare income per capita in Western Europe to Turkey you’ll notice that income per capita is roughly four times bigger in Europe. I see the gap between average income level as the main reason. Secondly, the high level of piracy is another reason, it’s quite difficult to sell content in Turkey while there are tons of free-of-charge, good quality content on the internet. Thirdly, the negative experience people had with various operators are another barrier for the Pay-TV market to grow. People had suffered a lot due to long-lasting and tiring cancellation processes, miscalculated or miscommunicated surprising bills, not best-in-class customer care cycles etc. All these stuff somehow caused people to try to stay away from 24-hours commitment type of Pay-TV offers.

3. Cable, satellite & terrestrial are used nearly 30 % each for TV reception in Europe. As you well know, in Turkey, TV reception is mainly depended on satellite. What are the results of this situation?

That is a very good point Özgur. I think Turkey is kind of unique with this split. If you don’t mind I’d like to share first my two cents about the root-cause of this uniqueness, later on I’ll come back to the consequences. Historically terrestrial broadcasting has been a real mass in Turkey. The government failed to regulate the licenses and broadcasters with the political power or financial strength managed to build their own towers and broadcast their live TV channels. Considering cable space, this medium has been and still is under control of Turksat -a state-owned company- for many years and they’ve lacked to make the right level of investment to expand their footprint. Even today, cable service is only available on limited areas. On the other hand, satellite installation has been increasing constant since 15-20 years in Turkey. As the satellite dish installation coupled with ‘in China made’ cheap satellite receivers become more and more widely penetrated broadcasters started to invest to have free-to-air channels on Turksat satellite even with poor video quality. The main business model for the broadcasters was to have a free-to-air channel on air, to have the possibility to reach millions of people and try to get any possible level of rating and get the interest from advertisers. Alternatively there are a variety of tele-sales channels that are selling remarkably interesting stuff (things to increase sexual power, things supposedly heal your diseases etc.) and dating platforms. Also from time to time, we hear about lawsuits of the people who one way or another fooled by some of these channels. Today, there are almost 500 FTA channels in Turksat. I think this is not typical. Some of these channels are local, some of them are poor video quality. Coming back to the consequences, this disproportionate balance between the alternative mediums (terrestrial, satellite, cable, IP) resulted in almost to chance for Digital Terrestrial adaptation in the market which is already too much delayed. The content quality of the Live TV channels is significantly biased towards rating. The producers are focused on not producing content with high quality but content that could be appealing for the majority of the people thus bringing better ad revenue. The majority of the programs during daytime is either about matching man and woman willing to marry or Big brother type of programs with a lot of aggression. I think digital terrestrial television is dead at birth.

Many thanks for your answers & time. 


Turkcell TV+ kullanıcıları maç keyfini 4K Ultra HD kalitesinde yaşayacak

1 yili askin bir suredir uzerinde calistigimiz Turkcell TV+ 4K Ultra HD STB’in tum testleri tamamlandi ve platform tarafindaki 4K Ultra HD desteginin de devreye alinmasi ile beraber 4K Ultra HD servisimizin ticari lansmanini tam anlamiyla yapmis olduk. Dun de bu konudaki medya iletisimi yapildi ve Turkcell’in internetsitesinde basin bulteni yayinlandi. Onumuzdeki donemde Turkiye’deki ilk olan 4K Ultra HD servisimizin detaylarina inme firsatimiz olacak. Simdilik asagida basin aciklamasinin tam metnini paylasiyorum.


A Milli Futbol Takımımızın ana sponsoru Turkcell, maçları ekran başından izleyecek taraftarlar için seyir kalitesini üst seviyeye taşıyacak. Turkcell’in fiber altyapısı üzerinden sunulan Turkcell TV+’ta maçlar 4K Ultra HD kalitesinde izlenecek.
Işık hızında fiber internet altyapısı üzerinden hizmet verdiği Turkcell TV+ teknolojisiyle TV izleme deneyimini zenginleştiren Turkcell,  4K Ultra HD kalitesi ile maç heyecanını stadyumdaymış gibi hissettirecek. 3 Haziran’da satışa sunulan ve 4K Ultra HD teknolojisini destekleyen yeni kutusu ile Turkcell TV+, kullanıcılarına 4 kat daha canlı maç keyfi vadediyor.
Turkcell, fiber internet altyapısıyla hizmet verdiği TV+ kullanıcılarına yeni kutu ile ayrıca Youtube üzerinden de 4K Ultra HD içerikler sunuyor. TV+’ın yeni kutusunu alanların, kutu ile 4K Ultra HD TV arasında HDMI kablosuyla bağlantı kurması yeterli olacak.
4K Ultra HD ile 4 kat HD görüntü kalitesi
4K Ultra HD, şu an yaygın olarak kullanılan HD görüntü kalitesinden 4 kat daha yüksek çözünürlük sağlıyor. Turkcell TV+ ile 4K Ultra HD yayının izlenebilmesi için Turkcell fiber internet altyapısının bulunması ve televizyonun 4K Ultra HD yayını desteklemesi gerekiyor.

Turkcell TV+ hizli buyumesine devam ediyor

Bundan yaklasik 1,5 yil kadar once Turkcell TV+ servisinin lansmanini yapmistik.

Geride biraktigimiz zamanda servisin yayilimi, ulastigi kitle sayisi gercekten tum beklentilerin uzerinde oldu. Bu elbette su anda artik aramizda olmayan arkadaslarimizla beraber cok buyuk bir ekibin ortak basarisi. Ifade etmeye calistigim basariyi somutlastirmak icin Turkcell Yatirimci Iliskileri Q4 2015 sonuclari sunumundan iki gorseli sizlerle paylasmak istiyorum:

Screen Shot 2016-03-20 at 21.50.22Soldaki grafikte sol altta Turkcell TV+ abone sayisinin 2015 yili boyunca artis trendi gozukuyor. 18 Subat 2016 itibariyle 600K‘yi gecen abone sayisinin sadece IPTV degil ayni zamanda mobil ve web abonelerini de kapsadigini belirtmekte fayda var. Rakamlardan anlasilacagi gibi ozellikle geride biraktigimiz yilin son ceyreginde onemli artis kaydedilmis. Bundan sektorde ‚Back to school‘ dedigimiz yazin bitip insanlarin sehirlere dondugu donemin etkisi asikar. Peki bu abone tabaninda IPTV abonesi orani nasil? Bunu da asagidaki gorselde 224K olarak gorebilirsiniz:

Screen Shot 2016-03-20 at 21.51.00








2015 yili sonu itibariyle 558K aktif Turkcell TV+ abonesinin %40’i IPTV abonesi. Diger bir ifade ile 10 abonenin 4’unun evinde Turkcell TV+ IPTV alicisi mevcut ve bu kitle servisi buyuk TV ekraninda kullanan, OTT abonelerine gore daha uzun sure Turkcell TV+ deneyimi yasayan, sadik musteri tabani. Ticari olarak lansmanin yapildigi Kasim 2014’ten 2015 sonuna kadar 224 bin haneye girip, kurulum yapilmis olmasi sektordeki cogu meslekdasimin hemfikir olabilecegi gibi emegi gecen herkes icin buyuk gurur kaynagi.


Screen Shot 2016-03-20 at 22.36.05


Sunumda ifade edildigi uzere Turkcell Superonline fiber internetin toplam 900K abonesi var. Bu cercevede „uclu oyun“ abone orani yaklasik %25 civarinda. Bu oranin onumuzdeki yillarda artmasi ve ideal olarak %100’lere yaklasmasi hedefleyecegiz. Kaldi ki ‚triple-play‚ oyunu sadece bizim degil kuresel olarak telcolarin paylastigi ortak bir strateji.

Bu sayede hem churn orani dusurulup hem de ARPU arttirilabiliyor. Uclu oyun kiyasiya yasanan rekabet ortaminda disinda kalabileceginiz bir oyun degil. Zaten Turkiye’de Vodafone disinda TV servisi vermeyen bir telco da yok. (TT, Turkcell ve Turksat sabit internet ve sese ek olarak TV servisi sagliyor.) Oyle zannediyorum ki Vodafone’un da makul bir zamanda bu oyuna dahil olmasi kimse icin surpriz olmayacaktir.


2015’te TV pazarinda neler yasandi?

Merhaba degerli okurlar! 2015 yilinin son yazisinda yine sizlerle beraberiz 🙂

29 Eylul 2009‚da ilk yazimi yayinladigim blogumda 6 yildan fazla bir zamani geride biraktim. Bu sure zarfindaki yaklasik 324 haftada toplam 260 yazi yazmisim. Bu ortalamada 1.2 haftada 1 yazi yayinladigim anlamına geliyor. Bu gercekten basarili bir devamlilik ornegi. Onumuzdeki sene bu yazilari derleyip, kategorize edip, gerektigi bolumlerini guncelleyip bir e-kitap haline getirmeyi hedefliyorum, bakalim…

Diger taraftan uzunca bir suredir devam eden bir ritüelim var. Her sene başında kendime farklı alanlarda hedefler koyuyorum. Bunların bazilari kisisel hedefler (yili kac kilo olarak tamamlayacağım, hobilerime ne kadar zaman ayiracagim vb. ), bazilari finansal hedefler (yil sonu birikim hedefi vb.) bazilari da kariyer ile ilgili hedefler olabiliyor. Yil sonu geldiginde ise bunlarin ne kadarini tutturdugumun analizini yapiyor, cogu zaman kendime karsi oldukca acimasiz oluyorum.

Bu sene icin belirledigim kabarik listemdeki hedeflerimden biri de blogumda 2 haftada 1 yazi ortalamasini tutturmakti. Cok sukur ki toplamda 28 yazi ile bu hedefime ulasmis durumdayim 🙂 Bu yazimda ise geride biraktigimiz yilin agirlikla Turkiye TV pazari ile ilgili olan major gelismelerinin konsantre bir ozetini yapacagim. Benzer bir calismayi 2014 sonunda da yapmistim. (link)



  • Turk Telekom’un TV servisi Tivibu Subat 2010’daki lansmanindan beri icerik teklifindeki en buyuk hamleyi yapti ve UEFA Sampiyonlar ligi ve UEFA Avrupa Ligi yayin haklarini 2015-2016 sezonunda itibaren 3 sezonluguna aldi. Yilin basindaki bu duyuruyu takiben Agustos ayinda Tivibu Uydu cihazlarinin ve spor paketinin kurulumu ve satisi basladi.  TT, 2015 Q3 sonu itibariyle 56K net TV abonesi kazandigini duyurdu.
  • Tum dunyada oldugu gibi Turkiye pazarinda da 4K , diger adiyla Ultra HD goruntu formati en popular konularin basinda geldi. Ozellikle 4K TV setlerinin fiyatlarinin makul seviyelere gelmesi ile 4K TV kurulumlari onemli bir artis gosterdi. 4K alaninda TRT de TRT 4K kanali ile onemli ve takdir edilesi bir hamle yapti ve yilbasindan itibaren test yayinlarina basladi. Hatta sonbaharda bazi Sampiyonlar Ligi maclarinin 4K canli yayinini dahi yapti. Gel gelelim bu yayini 4K olarak izlemek ancak gomulu uydu alicili 4K TV’si olan hanelerde mumkun olabildi. Yil sonu itibariyle musterilerine 4K servis sunan bir Pay-TV operatoru bulunmuyor.
  • Daha henuz Kasim 2014’te ticari faaliyetine gecmis olan Turkcell TV+ tum dunyada parmak ile gosterilecek bir baslangic yapti. Lansmandan sadece 9 ay sonra mobil ve web aboneleri de dahil olmak uzere 342K aboneye ulasti. Turkcell TV+, Turkcell’in triple-play teklifinin cok guclu bir parcasi olarak yeni abone kazanmada pazari belirgin sekilde domine etti.
  • Digiturk’un sahiplik sorunu neredeyse papatya falina donen surecin sonunda halen belirginleşemedi. beIN Media Group tarafindan satin alindigina dair sayisiz haber cikti ancak yil sonu itibariyle sahipligin halen TMSF’nin elinde oldugu anlasiliyor.
  • Dunyaya baktigimizda 2015 yili OTT boxlar konusunda cok hareketli gecti. Apple TV, Chromecast, Fire TV, Roku ve Android TV’nin yeni platformlari piyasaya cikti. Ozellikle Apple TV’nin mobil dunyada oldugu gibi App Store secenegi sunuyor olmasi sektorde taslari yerinden oynatabilir. Takip edebildigim kadariyla pazarda ilgi oldukca yuksek ve Apple TV uygulamalari hizla artiyor. Bu cihazlarin her biri oldukca rekabetci ve cok zengin icerik alternatifleri sunuyor. Ancak Netflix, Amazon Prime, Hulu gibi OTT senecekleri Turkiye’de mevcut olmadigi icin bizim pazarimiz icin halen nis urunler olarak kaliyorlar. Ancak sesle arama ve uygulama dunyasi TV alaninda yeni paradigma olacak gibi gozukuyor. Bana kalirsa bu trend gecikmeli de olsa ulkemize de gelecektir.