e-Interview with Mr. Uygar BOYNUDELİK

Özgür Coşar ismini zaten biliyor olabilirsiniz. Kendisi Turkiye TV/Radyo sektoru hakkinda duzenli yazilar yazan, arastirmaci tarafi cok guclu, ince bir mizah anlasiyi olan, en aktif bloggerlardan biridir. http://sadeceozgur.blogspot.com.tr ve  http://tvtechtr.blogspot.com.tr bloglarinin sahibidir. Gectigimiz gunlerde ingilizce blogu icin benden e-interview talebinde bulundu ve birkaç soru yöneltti. Ben de dilim döndüğü kadar kendi kisisel bakis acimi paylastim.Özgür’un blog sayfasinda da yayinladigi, benim icin de fikirlerimi konsolide etmemde faydali olmus olan bu sohbeti asagiya kopyaliyorum.

tvtechtr

It is my pleasure to introduce you Mr. Uygar BOYNUDELİK. He is a friend of mine who is working in the media business in Turkey.

1. Dear Mr. Boynudelik, let me start with a classical question. Can you please introduce yourself for my readers. 

Dear Özgür, let me first start by thanking you for regularly writing blog posts and being so sincere and transparent and open-hearted as opposed to the general positioning in the industry. Frankly, I’m a fan of yours, truly 🙂 Anyway, I can simply call myself an engineer who is quite interested in TV technologies. I’m really enjoying reading, writing, researching about it. This is what I do for a living (I’m in charge of STB product management in Turkcell) and also my beloved hobby. I keep writing on www.uygarboynudelik.com in Turkish and on www.turkishtvmarket.info in English since many years. I encourage your readers to have a look my web sites, at the end we’re living in a small industry 🙂

2. When we look at the pay TV business in Europe we see that majority of the population is subscribed to one of the offers. However, in Turkey, payTV has just 35 % market share. According to you what is the main difference between the markets?


Let’s me first start with a quick summary of the Pay-TV market in Turkey. Based on the latest report by BTK (regulatory body in Turkey) the Pay-TV subscribers are categorized as follows:
DTH:
  • Digiturk: 2,79 mio
  • D-Smart:  931K
  • Filbox: 29K
  • Tivibu uydu: 116K
Cable:
  • Turksat Cable: 1,16 mio
IPTV:
  • TTNet: 350K
  • Turkcell TV+: 268K
In total, the number of Pay-TV subs are 5,6 million. Actually there are households with more than 1 subscription. Anyway for the sake of simplicity let’s consider there are around 20 million households, then market penetration is calculated as 28 percent. This is simply the ratio of households with Pay-TV subscription. There are certainly homes with OTT services only such as Netflix, Apple TV etc. Nevertheless, from my perspective the Pay-TV rollout should be calculated with this methodology. After this relatively long introduction, coming back to your question my short answer will be the main difference about the market maturity is simply the average income level of the population. If you compare income per capita in Western Europe to Turkey you’ll notice that income per capita is roughly four times bigger in Europe. I see the gap between average income level as the main reason. Secondly, the high level of piracy is another reason, it’s quite difficult to sell content in Turkey while there are tons of free-of-charge, good quality content on the internet. Thirdly, the negative experience people had with various operators are another barrier for the Pay-TV market to grow. People had suffered a lot due to long-lasting and tiring cancellation processes, miscalculated or miscommunicated surprising bills, not best-in-class customer care cycles etc. All these stuff somehow caused people to try to stay away from 24-hours commitment type of Pay-TV offers.

3. Cable, satellite & terrestrial are used nearly 30 % each for TV reception in Europe. As you well know, in Turkey, TV reception is mainly depended on satellite. What are the results of this situation?

That is a very good point Özgur. I think Turkey is kind of unique with this split. If you don’t mind I’d like to share first my two cents about the root-cause of this uniqueness, later on I’ll come back to the consequences. Historically terrestrial broadcasting has been a real mass in Turkey. The government failed to regulate the licenses and broadcasters with the political power or financial strength managed to build their own towers and broadcast their live TV channels. Considering cable space, this medium has been and still is under control of Turksat -a state-owned company- for many years and they’ve lacked to make the right level of investment to expand their footprint. Even today, cable service is only available on limited areas. On the other hand, satellite installation has been increasing constant since 15-20 years in Turkey. As the satellite dish installation coupled with ‘in China made’ cheap satellite receivers become more and more widely penetrated broadcasters started to invest to have free-to-air channels on Turksat satellite even with poor video quality. The main business model for the broadcasters was to have a free-to-air channel on air, to have the possibility to reach millions of people and try to get any possible level of rating and get the interest from advertisers. Alternatively there are a variety of tele-sales channels that are selling remarkably interesting stuff (things to increase sexual power, things supposedly heal your diseases etc.) and dating platforms. Also from time to time, we hear about lawsuits of the people who one way or another fooled by some of these channels. Today, there are almost 500 FTA channels in Turksat. I think this is not typical. Some of these channels are local, some of them are poor video quality. Coming back to the consequences, this disproportionate balance between the alternative mediums (terrestrial, satellite, cable, IP) resulted in almost to chance for Digital Terrestrial adaptation in the market which is already too much delayed. The content quality of the Live TV channels is significantly biased towards rating. The producers are focused on not producing content with high quality but content that could be appealing for the majority of the people thus bringing better ad revenue. The majority of the programs during daytime is either about matching man and woman willing to marry or Big brother type of programs with a lot of aggression. I think digital terrestrial television is dead at birth.

Many thanks for your answers & time. 

 

Super Kupa Finalini HD kalitede izleyebilen %13’luk dilimde miydiniz?

Bu yaziyi yazma fikri gectigimiz Pazar gunu attigim bir twit ile ortaya cikti. Bir zihin jimnastigi olmasi icin de bu yaziyi yazmaya karar verdim. Cevabini aradigim soru basit:

ATV HD kanali tarafindan HD formatinda yayinlanan Galatasaray- Fenerbahce Super Kupa finalini izleyebilen hanelerin orani kac olabilir?

Drogba

Hepimizin bildigi gibi uzun yillardir derby maclarinin buyuk bolumunu ancak Digiturk aboneleri izleyebiliyor. Nadiren de olsa yurdum insaninin ucretsiz izleyebilecegi bu buyuk kapismayi HD izlemek ayricaligina acaba kimler sahip olabilecekti?

Temel olarak maci Hd izlemek icin tek onsart HD yayin ile uyumlu decoder sahibi olmakti. Cozum kumesini ikiye ayirarak incelemek lazim.

  • Pay-TV abonesi olan haneler

Abone olduklari platformda ATV HD kanali varsa HD uyumlu decoder sahibi olanlar maci HD izlediler. Tivibu Ev disindaki diger pay-TV platformlarda ATV HD kanali var. O halde tek filtre HD uyumlu decoderi olanlar kalmis oluyor.

    • Digiturk abone sayisi: 3400K,  HD cihaz sahipligi orani: %50, HD cihaz sahibi abone sayisi: 1700K
    • D-Smart abone sayisi: 1800K, HD cihaz sahipligi orani: %20, HD cihaz sahibi abone sayisi: 360K
    • Teledunya abone sayisi: 600K, HD cihaz sahipligi orani: %20, HD cihaz sahibi abone sayisi: 120K

HD cihaz sahipligi orani konusunda best-estimate yaptim. Bu varsayimlara gore Pay-TV abonesi hanelerde maci HD izlemis olanlarin sayisi 2180K.

  • FTA uydu alicisi sahibi olanlar

Turkiye’de 10 milyondan fazla uydu alicisinin deploy olmus oldugu ile ilgili bir tahmin var. Uydu alicisi pazari cok fragmante oldugu icin gercek rakama ulasmak cok guc olmali. ATV HD kanali Turksat uydusunda sifresiz yayin yaptigi icin Hd uyumlu uydu alicisi olanlar HD izleyebildiler. Sahadaki FTA STB’larin arasinda HD-ready olanlarin oraninin %10’dan fazla olmadigini tahmin ediyorum. Oyleyse tahminen 1000K hanede mac HD formatta izlendi.

Bu iki kumenin disinda kalanlar STB sahibi olmayan ve TV’yi analog olarak izleyen haneler. (Karasal veya Analog KabloTV aboneleri) Onlarin HD izleme sansi elbette olamadi. Ek olarak yukarida ifade ettigim gibi Tivibu Ev aboneleri ATV HD kanali platformda olmadigi icin tum cihazlar Hd uyumlu olmasina ragmen izleyemediler.

O halde belirtilen kabullere gore pazar gunu oynanan Galatasaray-Fenerbahce Super Kupa finalini toplamda 3 milyon 180 bin hane HD kalitesinde izleme sansina sahipti.

{ Bu yaziyi okuyanlar arasinda henuz HD yayin izlememis olmayanlar olmadigini dusunuyorum ama varsa 4 sene once yazdigim yazi icin boyle alalim. }

Sonuc olarak Turkiye’de 19 milyon hane ve yaklasik 25 milyon TV ekrani oldugunu dusunursek ancak %13 oraninda TV’de mac HD formatinda izlenebilirdi.

Bu oranin Ingiltere, Almanya gibi ulkelere gore gorece dusuk kaldigini dusunuyorum. Ayni sartlarda bu ulkelerde muhtemelen %50’den fazla hanede ATV HD izlenebilir durumda olurdu. Turkiye’de benzer oranlara yaklasilmasi icin Pay-TV operatorlerin HD cihaz yayilimina hiz vermeleri gerekir. HD uyumlu uydu alicilari da yillar gectikce daha da ucuzlayacak ve zamanla SD cihazlar HD’ler ile degisecektir.

Camlica tepesi TV ve Radyo Kulesi

Turkiye’nin Sayisal Yolculugu (TSY) konusunda her gecen gun daha buyuk adimlar atiliyor. Istanbullu okurlarimizin malumu Camlica tepesi bir verici coplugunu andirir. Istanbul’a hakim bu tepede onlarca yayinci TV kulelerini kurmus ve analog karasal yayin yapmaktadir.  Bolge halki bu vericilerin saglik durumlarini olumsuz etkilediginden, bolgede kanser vakaalarina cok rastlandigindan sikayetciler.

TSY kapsaminda sayisal karasal yayincilik ile beraber radyo spektrumunun daha verimli kullanilabilecek olmasi ile de birlikte Camlica tepesindeki vericilerin tek bir kulede birlestirilmesi mumkun hale geldi.  Bu kapsami eski TV kuleler yikildiktan sonra yerine dikelecek kuleyi secmek amaciyla IBB tarafindan “Camlica Tepesi TV ve Radyo Kulesi Fikir Projesi” adi altinda bir yarisma duzenlendi.

Haberturk’un haberine gore yarismaya katilan 34 proje arasinda Orta Doğu Teknik Üniversitesi’nden (ODTÜ) Yüksek Mimar İnanç Eray’ın başkanlığındaki mimarlık grubunun calismasi birinci secildi. Ancak Basbakan Erdogan 3. secilen projeyi uygun buldu. ( Bu tip kararlarin gelismis ulkelerde nasil ve hangi sureclerin sonunda alindigi bambaska bir tartisma konusu ) Televizyon ve Radyo Kulesi’nin yüksekliği 323 metre ile 357 metre arasında opsiyonlu olmak üzere ortalama 340 metre olarak belirlendi.

 

Ulastirma Bakanliginin yakin zamanda kulenin yapimi icin ihaleye cikmasi bekleniyor. Muhtemelen kulenin tamamlanmasi ve yayina baslamasi 2014 yilina sarkacak.