It’s fair to say that Turkish Pay-TV market is saturated. There are basically 5 major players :
- Digiturk – DTH + OTT (beIN Media Group) -> 2600K subs
- KabloTV – Cable + OTT ( by government owned Turksat ) -> 1195K
- D-Smart – DTH + OTT ( Dogan Media’s DTH company) -> 934K subs
- Tivibu – IPTV + OTT (by incumbent telco Turk Telekom) -> 894K subs
- TV+ – IPTV + OTT (by leading incumbent mobile operator ) –> 436K*
In addition to these, there is another independent DTH operator called Filbox that is relatively small compared to the major players ( 50K subscribers ). In total, there are 6 million 110 thousand subscriptions. Let’s imagine that 20 % of the households have at least 2 subscriptions ( i.e. both Diguturk & TV+ or KabloTV & Tivibu) Hence the number of households with Pay-TV subscription is around 5 millions. That is to say out of 20 millions households in Turkey around 25% of them have Pay-TV subscription.
„Why is the size of Turkish Pay-TV market relatively small?“ weiterlesen