FINAL EXAM QUESTIONS (SPRING 2014)

I’m conducting ‘New Generation of Television: TV 2.0′ lecture at Kadir Has University Istanbul. Herebelow you will find final exam questions of 2014 Spring semester.

   KADIR HAS UNIVERSITY

CF 432: DIGITAL BROADCASTING

    SPRING 2014 FINAL EXAM

 

NAME  / SURNAME:

NUMBER:

  1. Strategic thinking: There are 5 big pay-TV operators in Turkey; Digiturk, D-Smart, KabloTV/Teledünya, Tivibu, Turkcell TV+.  What would be the acquisition/merger scenarios that would reshape the competition landscape and change the market shares? Why? Please defend your thinking with solid arguments.

          (You are free to imagine hypothetical cases.  Any acquisition/merger scenario is possible.) (20 points)

  1. Smart TV: This is a typical back panel of a Smart TV. Explain the name and functionality of each output?  (20 points)

Back panel

   3.  User Experience: Design and develop an imaginary TV- human interaction that will significantly improve the user                experience.  Please write down how it will work and what are differentiating features with your own words.  (20 points)

   4. Chromecast: Last summer Google announced this brand-new product. It has been a real success and Chromecast is          now available in many European countries in addition to North America. This little dongle product has 2 major features that        differentiate itself from the similiar products (i.e. Apple TV, Rokubox) in the market? What are those 2 features? (20 points)

  5.  Please order the following items in terms the delay compared to the appearance in cinema in increasing order?(10 points)

   DVDKanal D Tivibu Kirala IzleDigiturk Moviemax

6. What does an exclusive content rights mean? Please explain with your own words? (10 points)

GOOD LUCK!

MIDTERM EXAM QUESTIONS (SPRİNG 2014)

I’m conducting ‘New Generation of Television: TV 2.0′ lecture at Kadir Has University Istanbul. Herebelow you will midterm exam questions of 2014 Spring semester.

You will find 2013 Spring midterm and final questions here. (Midterm & Final)

KADIR HAS UNIVERSITY

 CF 432: DIGITAL BROADCASTING

 SPRING 2014   MIDTERM EXAM

1. What are the fundamental changes in TV industry from the end user perspective compared to 90’s in terms of technology, TV watching habits etc.? (20 points)

2. If I were somebody totally unfamiliar with the term OTT (Over-the-top) TV, how would you explain to me what it is and how it has changed the TV industry as a whole? (15 points)

3. How do you think Digiturk will position itself in case it loses the broadcasting rights of football league? Do you think that it can still survive? How? (15 points)

4. The phenomenon Social TV seems to lose its popularity lately. Several examples of Social TV applications has either shut down or consolidated. Why is this happening? What are the major factors that caused Social TV applications fail to become sustainable? (20 points)

5. To enjoy the superior image quality of 4K (Ultra HD) video format, you will need 3 basic elements to become present as a whole. One of them is 4K video content itself. What are the other 2 elements so that 4K video format is delivered to consumers? (10 points)

6. Imagine that you are working for Apple and you are in charge of Apple TV sales. Convince me to buy this product. Why should I buy it? (20 points)

GOOD LUCK!