Turkey, with the latest figures, has more than 22 million broadband subscribers. Total broadband subscribers increased from 5 million to 22 million in last 5 years. This increase trend shows that Turkey has adapted internet to daily life quickly. There is a high rise in terms of broadband subscribers after the introduction of 3G technology in 2009 in Turkey.
The real question for OTT business is, within 22 million subs, what is the real customer base for online video services?
Table 1 : 2014 Broadband subscribers in Turkey
The table above shows us that there is a steady increase in subscriber base in Turkey. The increase rate is also very high, which shows us that there is premature market conditions in Turkey. In theory, more than 60% increase for year 2011 and passing the 22M subscribers cap in 2013 shows the signs of a highly profitable market with a big potential.