İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu

Merhaba değerli okurlarım;

Bu yazımı büyük bir heyecan ve hevesle yazıyorum.

Türkiye’nin Sayısal Televizyon yolculuğu ismini verdigim 120 sayfalık ilk kitabımın ilk sürümünü asağıdaki bağlantıdan indirebilirsiniz:

Türkiye’nin Sayısal Televizyon Yolculuğu, 2010’dan bugüne.

Ücretsiz sunduğum bu çalışma karşılığında sizlerden tek bir ricam var. Karşılaştığınız yazım hatalarını, anlatım bozukluklarını veya herhangi bir yorumunuzu adresine eposta atarak paylaşırsanız sevinirim.

Kitabin icindekiler kısmını aşağıda aynen paylaşıyorum:

„İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu“ weiterlesen

The outlook for digital terrestrial television in Turkey

This post is a copy of my analyst friend Constantinos Papavassilopoulos from IHS Markit. The original copy of this article has been first publish on IHS website.

The outlook for digital terrestrial television in Turkey

Turkey broadcasts its TV signals via the four major platforms (cable, IPTV, satellite and terrestrial). The majority of these broadcasts are digital with the exception of broadcasts made via the terrestrial platform and a dwindling number of analogue cable broadcasts.  Turkey is well on track to fully digitize its cable infrastructure. Analogue cable broadcasts represent a quarter of total cable by the end of 2016 and the country is expected to complete the switchover to digital by the end of 2018, according to IHS Markit.

Turkey remains the only European country who has not officially launched a DTT service following Moldova’s launch of its first DTT service in November 2016. Turkey’s DTT delay puts the whole digital transition process in jeopardy, as the country is at risk of missing the final internationally-agreed deadline for switching-off its analogue TV signals, which is 17 June 2020. Missing the deadline may have serious implications for the whole TV industry in Turkey.

Our Analysis

Turkey has made preparations for the introduction of DTT: In 2011 the Turkish parliament passed a new legal framework (Law No 6112/2011), which sets the main legal requirements for DTT service providers. The Law stipulates DTT licence holders must complete the transition to digital two-years after launch. Media regulator RTUK issued the Digital Switchover Plan which outlined a timetable for switching-off analogue signals on a region-by-region basis. The Law foresaw the creation of a single DTT network operator, responsible for rolling-out the DTT network nationwide and managed as a joint company between the public service broadcaster TRT and the major national commercial broadcasters.

The Digital Switchover Plan foresaw the allocation of eight multiplexes to the DTT platform. Six were earmarked for existing national commercial broadcasters, one for public-service broadcaster TRT and one multiplex to carry the channels of regional and local broadcasters.

DTT channel licences were to be allocated via an auction held by RTUK. On April 2013, RTUK awarded 33 DTT national licences, 11 of them in HD and 22 in SD. The auction generated 872 million Turkish Lira ($436 million). However, a year after the auction, the Supreme Court of Turkey suspended the results of the auction and cancelled all DTT licences, citing irregularities with the licensing process.

The cancellation of the DTT licences created huge uncertainty and subsequently the national commercial TV broadcasters expressed reluctance to commit any funds for the DTT network. The reluctance, in a large part, came after the national commercial TV broadcasters signed carriage deals for the delivery of their channels via competing platforms (cable, IPTV and satellite). The commercial broadcasters claim they now have no real incentive to invest in the DTT platform. Furthermore, broadcasters argue Turkey is predominantly fit for satellite and DTT will not be a viable alternative. Satellite (free and pay) penetration of primary TV households reached 79% by the end of 2016, and IHS Markit forecast will remain the  dominant platform in Turkey in 2021 (77.2% penetration of primary TV HHs according to IHS Markit).

The IPTV platform is growing in Turkey, attracting half a million new subscribers between 2013 and 2016, which increased its subscriber base from 286,000 to 732,000 respectively. IHS Markit forecasts the IPTV platform will more than double its subscriber base by 2021, increasing to 1.63 million, largely due to the intense competition between Turk Telekom and Turkcell driving new products and promotions in a bid for new customers.

Can Turkey really afford not to develop a DTT platform? The majority of European countries have launched a viable DTT platform. Having said this, countries in the Middle East and North Africa (MENA) region such as Saudi Arabia, UAE and Qatar, have opted for a very limited development of their DTT platform. DTT represents less than 2% of primary TV HHs in many MENA countries.  Turkey shares several characteristics with the MENA countries, particularly the dominance of the satellite platform for TV broadcasts.

However,Turkey must auction the UHF frequencies currently occupied by analogue terrestrial broadcasting. The auction will provide the Turkish government with much need revenue.  Turkey auctioned the 800 MHz spectrum (the so-called Digital Dividend 1.0 that is the frequencies 790-862 MHz) in August 2015, generating $3.7 billion from the three successful bidders, namely telcos Turk Telekom, Turkcell and Vodafone. Internationally, the International Telecommunications Union (ITU) recommends the 700 MHz spectrum (the Digital Dividend 2.0 or frequencies 694-790 MHz) should be allocated to mobile broadband operators before 2022. For Turkey to successfully auction this spectrum it has to clear it from any analogue or digital terrestrial broadcasting. Therefore, some form of digital transition is needed.

IHS Markit continues to closely follow development of the DTT platform in Turkey via contact with broadcasters and the media regulator RTUK. Apart from some pilot projects in Ankara and Istanbul, the latest developments indicate the process has stalled and the future of the DTT platform in Turkey remains unclear.

Fi, PuhuTV, BluTV and Originals content

One of the most popular local TV series of this season on Turkish TV industry was ‚Fi‚. It was simply a drama but also unique due to a number of reasons. First of all, it was a series available ONLY online as a OTT content but not broadcasted in the classical sense.  Even though this is quite common in US like examples of many Netflix Originals, it’s quite rare that a TV series with a remarkable budget level like ‚Fi‘ is not broadcasted all over Turkey but only available through a OTT service.

At this point, I’d better give a quick background information about the service that owns ‚Fi‘. The OTT service is called PuhuTV. It’s backed by a major broadcaster group in Turkey, Dogus Media. PuhuTV has been launched commercially early this year as a free-of-charge, ad-based catchup TV service hosting major TV series from a variety of channels. In order to create an awareness in the market and make some noise, they’ve made a sensational launch for their first and for the time being only ‚Originals‚ content Fi. As there is no Live TV channel offering on PuhuTV, the commercial launch event has been publicly available on YouTube TV. At launch night, the first 3 episodes of Fi has been released. As a matter of fact, producing original content like Netflix or Amazon Prime Video is doing in US is already done before by BluTV which is another OTT service. BluTV is owned by one of theTurkey’s major TV broadcaster Dogan Holding. As of today, there are 3 original, exclusive content on BluTV. On top of these, Netflix Turkey is also working on a brand-new local Originals nowadays specific for Turkish market.

Coming back to the popular TV series Fi, it was not made available all at once, but along a series of weeks unlike the Netflix /Amazon Originals. Typically all the episodes of a OTT type of TV series‘ new season are made online on the commercial date which is announced earlier. Then, audiences are looking forward the launch date and watching many episodes in a row once they are available. (i.e. Game of Thrones of HBO, House of Cards of Netflix) Unlike the typical scenario, even though the first 3 episodes of Fi have been made available online in April at the launch event, Fi fans had to wait another few weeks in order to watch the remaining episodes. PuhuTV had relased remaining episodes one by one every week. Eventually, the last episode was online on 16th of June as the season final. I’ve thought about the reason whyPuhuTV management decided to release the episodes over the course of 2-3 months instead of making the complete set of episodes of Fi made online at once,

Even though BluTV and PuhuTV are similar OTT services there is a significant difference between them. While BluTV is a subscription based service, PuhuTV is a free-of-charge, ad-based service. That’s why PuhuTV had to wait the rating results of the first 3 episodes. The result was really impressive. According to the results that has been shared, the first 3 episodes have been watched a total of 3,5 million views within the first 50 hours. For the advertisement agencies, this is the most critical KPI that they care. That’s why PuhuTV management should have first waited to get these results in order to convince the advertisers more easily.  Following the fascinating results of the first 3 episodes which were basically missing ads, we’ve seen many ads as in the form of product placement (embedded into to the content in a relatively natural way). Actually, for a service that is free-of-charge the audiences are more tolerant to ads.

It remains to be seen if this ad-based model will be sustainable in Turkish market. By nature, Turkish TV sector is quite competetive and dominated by more than 500 FTA channels broadcasting  via satellite with a country-wide penetration of more than 70 percent.


Netflix cuts into Turkey with original

Reference: Digital TV Europe:

Streaming giant Netflix is getting into the original programming game in Turkey.

The Los Gatos-based SVOD service has been ramping up its activity in local markets across Europe, and has now ordered a ten-part, “hero-driven action story” based on Ottoman and Turkish legend and history.

Netflix’s drama comes from Istanbul-based O3 Medya, with company co-owner Onur Guvenata the executive producer.

It centres on a young man who discovers he has special powers before linking up with a group of misfit friends to fight dark forces that are threatening Istanbul.

Netflix VP of international original series Erik Barmack described the series as “young, fresh and exciting”, adding: “We believe that Netflix will be the perfect platform for this great Turkish production and we can’t wit to share more details later this year.”

With science fiction-themed drama rarely produced in Turkey, Guvenata said the series would create “a new genre” that would stand as “a milestone for our market”.

“It will not only resonate with the Turkish audience, but will also travel globally,” he added.

Turkey has become one of the world’s most vibrant TV markets, with its local telenovela and drama productions driving the territory to become a top three international distributor.

Companies such as Fox Networks Group, Endemol Shine and Eccho Rights, which this week sold Show TV dramaInsider to MBC in the Middle East and a number of other territories, are all active in the region.

Netflix’s new drama will sit alongside acquired Turkish series such as Magnificent Century, Ezel and Lovebird, and movies including Güneşi Gördüm (I Saw the Sun) and Kelebeğin Rüyası (The Butterfly’s Dream).

These were acquired last year as Netflix unveiled a “truly Turkish service”, and a wide-ranging deal with Vodafone’s local telecoms business.

Netflix has also localised its service in Poland, Thailand and Romania.

In Turkey the average fixed broadband speed is 7,2 Mpbs

Based on the latest Akamai’s State of the internet  report ( go to the link for the report) covering Q1 of 2016, in Turkey, the average fixed (mobile is not included) connection speed is 7,2 Mbps.

This implies to a 15% year-on-year increase and 12% of QoQ change with a global rank of 64.

Personally, I am not fortunate enough to have a connection speed of above average. Typically I’m getting 5-6 Mpbs of broadband connectivity. I have a legacy DSL connection subscribed to up to 8 Mpbs broadband speed whereas my lucky friends living in a district with a fiber broadband infrastructure are benefitting 25+ Mbps interbet speed.

The average connection speed is a quite critical figure in terms of QoE of OTT TV service offerings in Turkey. As the video consumption through internet is constantly rising, the increase on the broadband speed is extremely crucial. The potential video quality that could be delivered via 7 Mbps bandwidth is quite satisfactory including 1080p Full HD. (Youtube’s live encoder speeds)

This is really a positive element for the growth story of OTT TV in Turkey coupled with the upcoming regulation to improve the fair usage policy.(AKK)

Tivibu continues its growth trend.

Turk Telekom Group announced 2016 year end financial results. You can see them at this link. Regarding the interest of this blog, let’s have a look to the Tivibu figures.

According to the regulatory body’s official figures, as of Q3 of 2016, Tivibu has a total of 589K subscribers. (428K IPTV customers and 161K DTH customers. )

TT announced a total of 677 subscribers at the end of Q4 2016. We don’t have yet the split of this number but most probably the majority of the net additions comes from satellite domain.

Tivibu customer base was kind of stucked before the launch of satelllite service at the Q3 of 2015. Since then Tivibu gained a momentum and has reached more than 2 million subs including the OTT customers. DTH service allowed TT to provide the DTH service to any household with a satellite dish. Satellite is the most common delivery method of Digital TV services in Turkey.

Fair Usage Policy will be discontinued starting 1th of May

In Turkey, the broadband fair usage policy was one of the most critical barriers that was kind of slowing down the penetration of OTT services.

If one’s broadband consumption per month is above a certain limit (typically 50 GBytes) then the fair usage policy is becoming active and the bandwidth is limited by 3 Mbps no matter to what broadband package you are subscribed to. (Please see below picture) The notification of TT seen below could be translated as: „As you exceeded the monthly fair usage threshold your broadband speed is updated as 3 Mbps on the remaining days of the month. Starting from the beginning of next month your broadband speed will be set based on your subscription package.“

Due to this limitation, it was quite challenging to secure the QoE on OTT service. Also, reaching to the fair usage threshold is just a matter of days if you watch Live TV channels through internet. This has discouraged service provider in Turkey to offer OTT box type of solutions like Now TV in UK.

Fortunately, the fair usage policy is changing this year. According to the BTK’s new regulation starting from 1st of May 2017, the broadband speed after fair usage quota will be adjusted based on one’s original speed. Also, consumption from 2 AM to 8 AM will be out of scope for fair usage quota limitation. Regarding the table below, if one’s broadband bandwidth subscription is from 16 Mbps to 24 Mbps the speed will be set to 8 Mbps instead of 3 Mbps after the fair usage threshold.

I think this is really a key step forward for OTT services. The consumers of OTT services shouldn’t be worrying if they are off-limits as the limited speed is quite still sufficient for typical use cases.