Tivibu figures as of end of 2015.

Turk Telekom had announced 2015 results on the investor relations section of the website. The presentation could be downloaded here.

The most significant pages related to TV are  as follows. Here is my two cents about this slides.

  • Pay-TV penetration in Turkey is around 27%. This is far behind the Europe’s penetration rate of 61%. I think even though there is obviosly planty of space to grow, it is not happening that fast. Digiturk’s and D-Smart’s base is quite steady over the past few years as well as Cable. There is only growth on IPTV space.
  • TT is aiming to leverage on Champions League and UEFA Europe League but it’s not happening that fast.
  • It’s been more than 5 years since Tivibu has been launched. At the end of 2014 number of subs was less than 300K. Just in the second half of 2015, Tivibu gained 93K new customers in the second half of 2015, around one third of the installed base. This is really noticable, The main driving force was clearly the exclusive sports content.
  • Considering the spectecular gwowth of Turkcell TV+, an interesting question is then when Turkcell TV+ will catch Tivibu?

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