MIDTERM EXAM QUESTIONS (SPRİNG 2014)

I’m conducting ‘New Generation of Television: TV 2.0′ lecture at Kadir Has University Istanbul. Herebelow you will midterm exam questions of 2014 Spring semester.

You will find 2013 Spring midterm and final questions here. (Midterm & Final)

KADIR HAS UNIVERSITY

 CF 432: DIGITAL BROADCASTING

 SPRING 2014   MIDTERM EXAM

1. What are the fundamental changes in TV industry from the end user perspective compared to 90’s in terms of technology, TV watching habits etc.? (20 points)

2. If I were somebody totally unfamiliar with the term OTT (Over-the-top) TV, how would you explain to me what it is and how it has changed the TV industry as a whole? (15 points)

3. How do you think Digiturk will position itself in case it loses the broadcasting rights of football league? Do you think that it can still survive? How? (15 points)

4. The phenomenon Social TV seems to lose its popularity lately. Several examples of Social TV applications has either shut down or consolidated. Why is this happening? What are the major factors that caused Social TV applications fail to become sustainable? (20 points)

5. To enjoy the superior image quality of 4K (Ultra HD) video format, you will need 3 basic elements to become present as a whole. One of them is 4K video content itself. What are the other 2 elements so that 4K video format is delivered to consumers? (10 points)

6. Imagine that you are working for Apple and you are in charge of Apple TV sales. Convince me to buy this product. Why should I buy it? (20 points)

GOOD LUCK! 

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