İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu

Merhaba değerli okurlarım;

Bu yazımı büyük bir heyecan ve hevesle yazıyorum.

Türkiye’nin Sayısal Televizyon yolculuğu ismini verdigim 120 sayfalık ilk kitabımın ilk sürümünü asağıdaki bağlantıdan indirebilirsiniz:

Türkiye’nin Sayısal Televizyon Yolculuğu, 2010’dan bugüne.

Ücretsiz sunduğum bu çalışma karşılığında sizlerden tek bir ricam var. Karşılaştığınız yazım hatalarını, anlatım bozukluklarını veya herhangi bir yorumunuzu uygarboynudelik@gmail.com adresine eposta atarak paylaşırsanız sevinirim.

Kitabin icindekiler kısmını aşağıda aynen paylaşıyorum:

Okumaya devam et İlk e-kitabım çıktı : Türkiye’nin Sayısal Televizyon yolculuğu

What gets measured gets improved.

Bu yilin muhtelemen son yazisinda (kalan 2 haftada baska bir yazi planlamiyorum) siz degerli okurlarimla son birkac senedir devam eden bir aliskanligimi paylasmak istiyorum. Her senenin basinda, kendi kendime icinde bulundugumuz yil ile ilgili SMART (Specific, Measurable, Achievable, Realistic, Timely) hedefler koyuyorum. Bu hedefleri temelde 5 baslik altinda toplayabiliriz:

  1. Saglik ile ilgili hedefler
  2. Finansal hedefler
  3. Aile hayati ile ilgili hedefler
  4. Profesyonel hayat ile ilgili hedefler
  5. Hobilerim ile ilgili hedefler

 

 

 

 

Okumaya devam et What gets measured gets improved.

Video vs. Music streaming services: Top 8 Similarities & Differences

Let’s have a look to video and music streaming services from a ‘Compare & Contrast’ point of view. I’ve consolidated 8 major similarities and 8 differences. Absolutely, this is not the exhaustive list, please feel free to add yours into the comments part at the bottom of the post.

Similarities

1. Business Models: Both have free (ad-based) and subscription based business models. While the majority of the music services benefit both options (Spotify, fizy etc) most of the video services adapt either free model (puhutv, Hulu etc.) or subscription based model (Netflix, TV+ etc.)

2. Entertainment services: This one is trivial. Both services are designed to entertain people from a variety of age group, kids, teenagers, adults, moms, dads and even grandparents. People are paying for music and video services to relax, to have fun, to get socialized and to enrich their lives. Okumaya devam et Video vs. Music streaming services: Top 8 Similarities & Differences

The difficulties for techno people in Turkish TV Subscription Market

Tivibu just announced that number of Tivibu Home subscribers has been arrived to “remarkable 1 million” milestone.

 

 

 

 

 

The underlying technology of Tivibu Home is twofold:

  • IPTV : The service has been launched back in 2011. As of Q2 of 2017, there are around 545K  Tivibu IPTV customers.
  • DTH: The satellite service that is marketed as “Tivibu Uydu” has been introduced in Q2 of 2015 following the acquisition of Champions League and UEFA digital rights. The remaing half of the ~1 million subscibers are belonging to this segment.

What I’ve done is I’ve extracted Tivibu’s number of subs and ARPU data along the last 15 quartersfrom this sheet published by TT and put into the following graph.

Okumaya devam et The difficulties for techno people in Turkish TV Subscription Market

Why is the size of Turkish Pay-TV market relatively small?

It’s fair to say that Turkish Pay-TV market is saturated. There are basically 5 major players :

  1. Digiturk – DTH + OTT (beIN Media Group) -> 2600K subs
  2. KabloTV – Cable + OTT ( by government owned Turksat ) -> 1195K
  3. D-Smart – DTH + OTT ( Dogan Media’s DTH company) -> 934K subs
  4. Tivibu – IPTV + OTT (by incumbent telco Turk Telekom) -> 894K subs
  5. TV+ – IPTV + OTT (by leading incumbent mobile operator ) –> 436K*

In addition to these, there is another independent DTH operator called Filbox that is relatively small compared to the major players ( 50K subscribers ). In total, there are 6 million 110 thousand subscriptions. Let’s imagine that 20 % of the households have at least 2 subscriptions ( i.e. both Diguturk & TV+ or KabloTV & Tivibu) Hence the number of households with Pay-TV subscription is around 5 millions. That is to say out of 20 millions households in Turkey around 25% of them have Pay-TV subscription.

Okumaya devam et Why is the size of Turkish Pay-TV market relatively small?

The outlook for digital terrestrial television in Turkey

This post is a copy of my analyst friend Constantinos Papavassilopoulos from IHS Markit. The original copy of this article has been first publish on IHS website.


The outlook for digital terrestrial television in Turkey

Turkey broadcasts its TV signals via the four major platforms (cable, IPTV, satellite and terrestrial). The majority of these broadcasts are digital with the exception of broadcasts made via the terrestrial platform and a dwindling number of analogue cable broadcasts.  Turkey is well on track to fully digitize its cable infrastructure. Analogue cable broadcasts represent a quarter of total cable by the end of 2016 and the country is expected to complete the switchover to digital by the end of 2018, according to IHS Markit.

Turkey remains the only European country who has not officially launched a DTT service following Moldova’s launch of its first DTT service in November 2016. Turkey’s DTT delay puts the whole digital transition process in jeopardy, as the country is at risk of missing the final internationally-agreed deadline for switching-off its analogue TV signals, which is 17 June 2020. Missing the deadline may have serious implications for the whole TV industry in Turkey.

Our Analysis

Turkey has made preparations for the introduction of DTT: In 2011 the Turkish parliament passed a new legal framework (Law No 6112/2011), which sets the main legal requirements for DTT service providers. The Law stipulates DTT licence holders must complete the transition to digital two-years after launch. Media regulator RTUK issued the Digital Switchover Plan which outlined a timetable for switching-off analogue signals on a region-by-region basis. The Law foresaw the creation of a single DTT network operator, responsible for rolling-out the DTT network nationwide and managed as a joint company between the public service broadcaster TRT and the major national commercial broadcasters.

The Digital Switchover Plan foresaw the allocation of eight multiplexes to the DTT platform. Six were earmarked for existing national commercial broadcasters, one for public-service broadcaster TRT and one multiplex to carry the channels of regional and local broadcasters.

DTT channel licences were to be allocated via an auction held by RTUK. On April 2013, RTUK awarded 33 DTT national licences, 11 of them in HD and 22 in SD. The auction generated 872 million Turkish Lira ($436 million). However, a year after the auction, the Supreme Court of Turkey suspended the results of the auction and cancelled all DTT licences, citing irregularities with the licensing process.

The cancellation of the DTT licences created huge uncertainty and subsequently the national commercial TV broadcasters expressed reluctance to commit any funds for the DTT network. The reluctance, in a large part, came after the national commercial TV broadcasters signed carriage deals for the delivery of their channels via competing platforms (cable, IPTV and satellite). The commercial broadcasters claim they now have no real incentive to invest in the DTT platform. Furthermore, broadcasters argue Turkey is predominantly fit for satellite and DTT will not be a viable alternative. Satellite (free and pay) penetration of primary TV households reached 79% by the end of 2016, and IHS Markit forecast will remain the  dominant platform in Turkey in 2021 (77.2% penetration of primary TV HHs according to IHS Markit).

The IPTV platform is growing in Turkey, attracting half a million new subscribers between 2013 and 2016, which increased its subscriber base from 286,000 to 732,000 respectively. IHS Markit forecasts the IPTV platform will more than double its subscriber base by 2021, increasing to 1.63 million, largely due to the intense competition between Turk Telekom and Turkcell driving new products and promotions in a bid for new customers.

Can Turkey really afford not to develop a DTT platform? The majority of European countries have launched a viable DTT platform. Having said this, countries in the Middle East and North Africa (MENA) region such as Saudi Arabia, UAE and Qatar, have opted for a very limited development of their DTT platform. DTT represents less than 2% of primary TV HHs in many MENA countries.  Turkey shares several characteristics with the MENA countries, particularly the dominance of the satellite platform for TV broadcasts.

However,Turkey must auction the UHF frequencies currently occupied by analogue terrestrial broadcasting. The auction will provide the Turkish government with much need revenue.  Turkey auctioned the 800 MHz spectrum (the so-called Digital Dividend 1.0 that is the frequencies 790-862 MHz) in August 2015, generating $3.7 billion from the three successful bidders, namely telcos Turk Telekom, Turkcell and Vodafone. Internationally, the International Telecommunications Union (ITU) recommends the 700 MHz spectrum (the Digital Dividend 2.0 or frequencies 694-790 MHz) should be allocated to mobile broadband operators before 2022. For Turkey to successfully auction this spectrum it has to clear it from any analogue or digital terrestrial broadcasting. Therefore, some form of digital transition is needed.

IHS Markit continues to closely follow development of the DTT platform in Turkey via contact with broadcasters and the media regulator RTUK. Apart from some pilot projects in Ankara and Istanbul, the latest developments indicate the process has stalled and the future of the DTT platform in Turkey remains unclear.

Fi, PuhuTV, BluTV and Originals content

One of the most popular local TV series of this season on Turkish TV industry was ‘Fi‘. It was simply a drama but also unique due to a number of reasons. First of all, it was a series available ONLY online as a OTT content but not broadcasted in the classical sense.  Even though this is quite common in US like examples of many Netflix Originals, it’s quite rare that a TV series with a remarkable budget level like ‘Fi’ is not broadcasted all over Turkey but only available through a OTT service.

At this point, I’d better give a quick background information about the service that owns ‘Fi’. The OTT service is called PuhuTV. It’s backed by a major broadcaster group in Turkey, Dogus Media. PuhuTV has been launched commercially early this year as a free-of-charge, ad-based catchup TV service hosting major TV series from a variety of channels. In order to create an awareness in the market and make some noise, they’ve made a sensational launch for their first and for the time being only ‘Originals‘ content Fi. As there is no Live TV channel offering on PuhuTV, the commercial launch event has been publicly available on YouTube TV. At launch night, the first 3 episodes of Fi has been released. As a matter of fact, producing original content like Netflix or Amazon Prime Video is doing in US is already done before by BluTV which is another OTT service. BluTV is owned by one of theTurkey’s major TV broadcaster Dogan Holding. As of today, there are 3 original, exclusive content on BluTV. On top of these, Netflix Turkey is also working on a brand-new local Originals nowadays specific for Turkish market.

Coming back to the popular TV series Fi, it was not made available all at once, but along a series of weeks unlike the Netflix /Amazon Originals. Typically all the episodes of a OTT type of TV series’ new season are made online on the commercial date which is announced earlier. Then, audiences are looking forward the launch date and watching many episodes in a row once they are available. (i.e. Game of Thrones of HBO, House of Cards of Netflix) Unlike the typical scenario, even though the first 3 episodes of Fi have been made available online in April at the launch event, Fi fans had to wait another few weeks in order to watch the remaining episodes. PuhuTV had relased remaining episodes one by one every week. Eventually, the last episode was online on 16th of June as the season final. I’ve thought about the reason whyPuhuTV management decided to release the episodes over the course of 2-3 months instead of making the complete set of episodes of Fi made online at once,

Even though BluTV and PuhuTV are similar OTT services there is a significant difference between them. While BluTV is a subscription based service, PuhuTV is a free-of-charge, ad-based service. That’s why PuhuTV had to wait the rating results of the first 3 episodes. The result was really impressive. According to the results that has been shared, the first 3 episodes have been watched a total of 3,5 million views within the first 50 hours. For the advertisement agencies, this is the most critical KPI that they care. That’s why PuhuTV management should have first waited to get these results in order to convince the advertisers more easily.  Following the fascinating results of the first 3 episodes which were basically missing ads, we’ve seen many ads as in the form of product placement (embedded into to the content in a relatively natural way). Actually, for a service that is free-of-charge the audiences are more tolerant to ads.

It remains to be seen if this ad-based model will be sustainable in Turkish market. By nature, Turkish TV sector is quite competetive and dominated by more than 500 FTA channels broadcasting  via satellite with a country-wide penetration of more than 70 percent.

 

Fi dizisinin tum bolumleri birden yayinlanmadi, acaba neden?

Fi dizisinin yayinlanma yontemi Originals dizilerin alisildik yonteminden farkli gelisti. Ilk once Nisan ayinda gorkemli bir lansman partisi ile ilk 3 bolum online oldu. Sonrasinda Mayis ayinda 4’ten 9’a kadar olan bolumler araliklarla yayinlandi, dizinin son bolumleri ise Haziran ayinda (#fi1011 9 Haziran, #fi12 yani sezon finali ise 16 Haziran Cuma yayinlandi.

Okumaya devam et Fi dizisinin tum bolumleri birden yayinlanmadi, acaba neden?